In a bid to reduce single-use plastic consumption many eco-conscious consumers are choosing to invest in (slightly more expensive) reusable versions of everyday items like water bottles.
But paying over £4k for a bottle might seem a bit of an ask even for the most environmentally friendly among us.
That isn’t stopping luxury fashion house Chanel, which has started selling a water bottle for £4,410.
The luxury “flask bag” is complete with a quilted lambskin sleeve, gold chain handle and interlocking Chanel logo.
It first went on sale online in November and recently came to the UK. But it is already selling out.
The flagship store on Bond Street toldThe Independent that it had sold out of the product in stock while nearby store in Chelsea confirmed they had one left to purchase.
At the Grammy Awards last week American singer-songwriter Maggie Rogers was seen with the bottle on the red carpet. She told reporters: “Sustainability is a really important thing to me.”
Chanel first sold a water bottle in 1994 when it was modelled by Claudia Schiffer and Carla Bruni. These days the original 1994 holder can fetch £8,500 on luxury resale websites (and that is without the gold bottle insert).
The Chanel bottle is not the most expensive to ever go on sale. That prize goes to the Acqua di Cristallo Tributo a Modigliani bottle, sold for £45,000.
Although, unlike the Chanel model, that did include water which was sourced from France, Fiji and Iceland and sprinkled with “gold dust”.
Only one was ever sold, at auction in 2010, to raise funds to combat the climate crisis.
The same bottle designer has also produced a £3.4m platinum version, but there is no evidence anyone has actually paid for it yet.