Disney Plus‘ fairy-tale dreams may come true sooner than Disney thought: The company initially predicted its Disney Plus streaming service would reach between 60 million and 90 million subscribers about five years after launch. Now, less than three months after the service first rolled out, Disney Plus has signed up 28.6 million people, Disney said Tuesday.
By comparison, Netflix, the biggest subscription video service in the world, has 167 million global subscribers, with 61 million of them in the US.
Disney said Disney Plus had 28.6 million members as of Monday, figures released as part of the company’s earnings report. When Disney’s latest quarter closed, Dec. 28, not long after the finale of the service’s marquee original series The Mandalorian, Disney Plus had 26.5 million members. Disney PlusNov. 12 in the US, Canada and the Netherlands. It’s since widened to Australia and New Zealand, and its next big rollout will be to major .
Disney Plus is the entertainment giant’s online hub for streaming almost everything it produces, including Star Wars, Marvel, Pixar and all the family-friendly movies and animation from Disney itself, plus acquired favorites like The Simpsons. It’s also perhaps the most high-profile example of traditional Hollywood throwing its fortunes in with streaming, competing against the likes of Netflix, Amazon and a new wave of rivals like , and . With billions of dollars of investment at play, their competitive wins and losses will shape the future of television — and affect how you’re able to watch your favorite things.
Disney Plus has shown other early signs of popularity. In little more than a day after it first launched, Disney said the service registered more than top trending Google search term., and it was 2019’s
Disney didn’t specify the number of Disney Plus subscribers who were pulled in through a deal with Verizon that gave the carrier’s unlimited wireless customers a year’s subscription free. But it did say the average Disney Plus subscriber is paying $5.56 a month. In the US, a regular Disney Plus membership costs $7 a month, but bundles, annual memberships and prelaunch promotional deals lowered the price for some members.
Hulu, which operates only in the US, has 30.4 million members. That’s up from 28.5 million in November right before the launch of Disney Plus. When Disney Plus launched, the company began bundling its three streaming services — Disney Plus, Hulu and ESPN Plus — for $13 a month, a $5 discount.
Originally published Feb. 4, 1:12 p.m. PT.
Update, 1:55 p.m.: Includes additional subscriber numbers.