It was not long ago that Gucci faced extreme backlash for making their male models wear turbans and walk on the red carpet. People all across countries were upset by the cultural appropriation.
But seems like they did not learn anything from it. Gucci has started selling the Sikh turbans that too for a price of Rs 56076 (USD 800). Which is absolutely insane.
Online fashion store, Nordstrom is selling these Gucci turbans by calling them, ‘Indy Full Turban.’ The product is explained as, “A gorgeously crafted turban is ready to turn heads while keeping you in comfort as well as trademark style.”
They are also delivering it for free and guess what there is only one size. We are not really shocked at that.
Twitter is upset beyond at the atrocity and wants Gucci and Nordstrom to take down the turbans. People have taken to the micro-blogging website to show their anger.
Twitter user, Harjinder Singh Kukreja wrote, “Dear Gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practicing Sikhs. Your models have used Turbans as hats’ whereas practicing Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products”
Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/sOaKgNmgwR
Harjinder Singh Kukreja (@SinghLions) May 16, 2019
This is matter of faith for us. Should not be marketed as accessories. @gucci should respect the sentiments.
Aman (@IndianSWF) May 16, 2019
If Gucci wanted to be inclusive they should have sought out some actual Sikh gentlemen to model. Worked with a Sikh man at a department store. He made ready to wear look bespoke and was the kindest person.
BETHENE CAMPBELL (@BetheneC) May 16, 2019
Bad cultural appropriation, Gucci. Come on. pic.twitter.com/wmgLn008Le
Rhonda Merwarth (@RhondaMerwarth) May 16, 2019
.@gucci @Nordstrom The Sikh turban is not just a fashion accessory, but it’s also a sacred religious article of faith. We hope more can be done to recognize this critical context. #appropriation https://t.co/p1z3CYq0NT
Sikh Coalition (@sikh_coalition) May 15, 2019
There are some people who are looking at it in a different way.
As a Sikh, I’m glad they are doing this. Someone like me can purchase a pugahri since I don’t know how to make one.
Also WE ARE SIKH’S. Lets not whine like other weaklings who cry about appropriation. We are stronger then this!!
Sarcastic_Moose (@moose_sarcastic) May 16, 2019
Seriously @Nordstrom @gucci ? The turban is one of the most important and symbolic articles of faith for Sikhs, and you’re selling it as a fashion accessory to make money? This isn’t the first time you’ve come under fire for cultural appropriation. Do better. pic.twitter.com/3KHtHSKEqm
Taran Parmar (@Tarankparmar) May 14, 2019
Madness.. Who actually sits there and thinks let’s sign it off. Jeez
Anders (@Andersj822010) May 16, 2019
It’s obvious they did it for attention. Y’all don’t think these high end labels know to not offend such a sensitive generation? Lol they know what they are doing. Media is such bullshit
MichaelDearing (@AyeMike) May 16, 2019
Which side are you on?
In pics: Brands and celebs who got backlash
(Provided by StarsInsider)