To promote Urdu and make it popular among youngsters, the central government will rope in Bollywood actors. Ministry of Human Resource Development’s autonomous body National Council for Promotion of Urdu Language (NCPUL) is considering actors like Salman Khan, Katrina Kaif and Shah Rukh Khan to endorse the language. But it looks that the internet has not liked the choices as people criticized the decision and trolled the Modi government, especially for Salman Khan and Katrina Kaif.
One of the twitter users wrote, “Sallu and Katrina??? Well….looks like this move is to ensure Urdu dies an accidental death. A twitter user asking Katrina to first learn Hindi, wrote, Before asking Katrina to promote Urdu please make sure she can speak Hindi properly.”
Another user wrote, “Is it some kind of a joke !!! I Katrina and Salman ??? Seriously? Is it some kind of a negative promotion plan??”
A twitter user suggesting a few better choices wrote, “Modi govt should really watch some of Salman Khan and Katrina KaifÃ¢â‚¬â„¢s work before choosing them. SalmanÃ¢â‚¬â„¢s father would however be a very good choice along with Javed Akhtar and Amitabh Bhattacharya.”
NCPUL has previously published books in Urdu, organised conferences at both national and international level, and also offers academic courses in Arabic and Urdu in order to promote the language.
Reportedly, the government body has received a budget of Rs 332.76 crore from the ruling government for 2014-19. Aquil Ahmed, director of NCPUL, said, “We are going to approach Bollywood actors, prominent names like Shah Rukh Khan and Salman Khan and make them say a few lines in Urdu, we will then use these videos in our events.”
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