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Gucci will be presenting their Cruise 2020 fashion show in Rome, and not just at some random venue but at the Capitoline Museums.
Scheduled for May 28, clearly Alessandro Michele has a fascination with the old world, this time drawing from a place reminiscent of his childhood. Located on the Capitoline Hill, the Museums offer a unique look inside centuries-old history of Ancient Rome through a rich antiquities collection.
Creative director has an ongoing obsession with antiques; most recently the Pre- Fall 2019 collection was shot in the archaeological parks of Pompeii, Herculaneum and Selinunte to create a contemporary tableau vivant.
Gucci is no stranger to holding Cruise fashion shows in artistically and historically significant places, just think back to the Dia-Art Foundation in New York City, The Cloisters of Westminster Abbey in London, the Palatine Gallery at Pitti Palace in Florence and the Promenade Des Alyscamps in Arles.
Not only do these unique locations provide an Insta-worthy backdrop to his contemporary and quirky vision of the House, the Italian brand also gives back and over the next two years Gucci will make a donation to support the restoration project of the Rupe Tarpea, the rock face on the southern side of the Campidoglio.
History and fashion meet once again.
Media: Supplied, Getty Images