This year, the retailer has introduced a Ã‚Â£6 Yoga Bunny to its shelves Ã¢â‚¬â€œ a chocolate rabbit performing a popular yoga pose, the so-called downward dog, on a mat made from raspberry nibs.
The chocolate bunny quickly went viral with customers flocking to social media to call out its seemingly sexual stance:
One Marks and Spencer sales assistant joked on Twitter, Ã¢â‚¬Å“Prayers for those of us who have to try and sell this product with a straight face appreciated.Ã¢â‚¬Â
Prayers for those of us who have to try and sell this product with a straight face appeciated Fr. Also, if you havenÃ¢â‚¬â„¢t yet seen the Ã¢â‚¬ËœYoga BunnyÃ¢â‚¬â„¢ egg M&S has brought out, I unwillinging draw your attention to itÃ¢â‚¬Â¦https://t.co/vQlQd4z8Ep
Ã¢â‚¬â€ TinyHead (@nick_benn11) February 8, 2019
While another tweeted: Ã¢â‚¬Å“The M&S Yoga Bunny Easter egg is very Ã¢â‚¬ËœdoorÃ¢â‚¬â„¢s on the latch, find me upstairsÃ¢â‚¬â„¢.Ã¢â‚¬Â
Marks and Spencer were quick to defend the Yoga Bunny, as the company replied to claims that the rabbit is in a suggestive position:
Suggestive? ItÃ¢â‚¬â„¢s merely a bunny in the Ã¢â‚¬Å“downwards-facing dogÃ¢â‚¬Â yoga position, Christian!
Ã¢â‚¬â€ M&S (@marksandspencer) March 9, 2019
ItÃ¢â‚¬â„¢s not the first time the British store has been teased for its not-so-well-thought-out marketing schemes.
Despite hoping it would make the perfect breakfast accompaniment, the ValentineÃ¢â‚¬â„¢s-themed breakfast understandably left social media users in hysterics:
Morning, youÃ¢â‚¬â„¢re really opening yourselves up for real innuendo today with your Ã¢â‚¬Ëœlove sausageÃ¢â‚¬â„¢ ??Ã¢â‚¬ÂÃ¢â„¢â€šÃ¯Â¸Â?
Ã¢â‚¬â€ Bruce Devlin (@BruceDevlin) February 7, 2019
All publicity is good publicity, right?