Eagle-eyed customers will have noticed that theÃ‚Â clear tote shopping bag by streetwear label Hype is up for grabs Ã¢â‚¬â€œ a chic upgrade on your 5p SainsburyÃ¢â‚¬â„¢s bag, no?
But if you thought it fit to carry your shopping on the bus ride home then youÃ¢â‚¬â„¢re wrong, as ASOS claims the accessory is simply designed to Ã¢â‚¬Å“upgrade your outfitÃ¢â‚¬Â.
ItÃ¢â‚¬â„¢s seemingly practical too (minus the completely see-through exterior), as thereÃ¢â‚¬â„¢s a side compartment for easy storage and you can Ã¢â‚¬Å“give it a wipe with a dry clothÃ¢â‚¬Â to clean. Just make sure not to stash away any valuables in thereÃ¢â‚¬Â¦
Though itÃ¢â‚¬â„¢s not the first time the fashion industry has tried to sell us shopping bags for an eye-watering sum.
The Ã‚Â£960 Balenciaga leather tote proves Instagram cat-nip for bloggers far and wideÃ‚Â despite looking identical to the gift bags found in New York department stores.
WhileÃ‚Â LVMH Prize-nominated label, Stefan Cooke, is currently selling totes inspired by disposable shopping bags.
The tongue-in-cheek design is crafted from biodegradable paper fibres and if you donÃ¢â‚¬â„¢t consider yourself an avid treasure hunter then no need to fear, as the bags are printed with photographs of chic vintage handbags.
Priced at 405 a pop they may not be for everyone but a number of social media users expressed their delight at the new launch.
One commented on the Instagram post, Ã¢â‚¬Å“Saw these bags at the weekend in Carlos Place, they are super coolÃ¢â‚¬Â.
While another simply wrote, Ã¢â‚¬Å“So beautiful.Ã¢â‚¬Â
What do you think?