The Russo Brothers are doing so much to avoid revealingÃ‚Â Avengers: Endgame spoilers that they have filled the trailer with scenes that wonÃ¢â‚¬â„¢t actually appear in the movie.
The directors admitted to Empire that they have been working hard to Ã¢â‚¬Å“keep the filmÃ¢â‚¬â„¢s marketing department from spoiling the surprises,Ã¢â‚¬Â in store for the final movie of Ã¢â‚¬Å“the Infinity SagaÃ¢â‚¬Â.
Ã¢â‚¬Å“We talked about all scales of marketing,Ã¢â‚¬Â Joe Russo told the magazine. Ã¢â‚¬Å“The thing thatÃ¢â‚¬â„¢s most important to us is that we preserve the surprise of the narrative.
Ã¢â‚¬Å“When I was a kid and saw The Empire Strikes Back at 11 am on the day it openedÃ¢â‚¬Â¦ It so profoundly moved me because I didnÃ¢â‚¬â„¢t know a damn thing about the story I was going to watch. WeÃ¢â‚¬â„¢re trying to replicate that experience.Ã¢â‚¬Â
The Russos have said in the past that they have worked hard to ensure that the trailer doesnÃ¢â‚¬â„¢t give too much away from the movie.
Ã¢â‚¬Å“We use all the material that we have at our disposal to create a trailer,Ã¢â‚¬Â Joe Russo told the Happy Sad Confused podcast last May.
Ã¢â‚¬Å“We look at the trailer as a very different experience than the movie, and I think audiences are so predictive now that you have to be very smart about how you craft a trailer because an audience can watch a trailer and basically tell you whatÃ¢â‚¬â„¢s gonna happen in the film.Ã¢â‚¬Â
Ã¢â‚¬Å“We consume too much content,Ã¢â‚¬Â added Russo. Ã¢â‚¬Å“So at our disposal are lots of different shots that arenÃ¢â‚¬â„¢t in the movie that we can manipulate through CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film.Ã¢â‚¬Â
The latest Avengers: Endgame trailer went live after Captain MarvelÃ¢â‚¬â„¢s release in cinemas and featured the leading lady herselfÃ‚Â in a scene opposite Thor.
There was definitely a SchindlerÃ¢â‚¬â„¢s List quality to the trailer as early scenes taken from past films were coloured black and white except for a few items in red.
Avengers: Endgame is in cinemas on 25 April.