Sara Latham, Meghan and HarryÃ¢â‚¬â„¢s new head of communications, boasts quite an impressive CV.
As well as acting as Hillary ClintonÃ¢â‚¬â„¢s former campaign advisor, LathemÃ¢â‚¬â„¢sÃ‚Â also worked in the White House under Bill Clinton in the late 1990s, before moving to the UK as government affairs advisor at Microsoft Europe.
Additionally, she spent two years as special advisor to the late Tessa Jowell when she was culture secretary, during Tony BlairÃ¢â‚¬â„¢s tenure as Prime Minister.Ã‚Â
The hire was an Ã¢â‚¬Å“interestingÃ¢â‚¬Â one, says PR expert Nick Ede who thinks that the Sussexes are Ã¢â‚¬Å“quite politicalÃ¢â‚¬Â with the work they do.
Speaking onÃ‚Â Yahoo UKÃ¢â‚¬Ëœs Ã¢â‚¬ËœThe Royal BoxÃ¢â‚¬â„¢, Ede says:Ã‚Â Ã¢â‚¬Å“We need somebody who has done crisis management because there are lots of occasions where potentially things could happen and the media could get hold of something and run away with it, and I think itÃ¢â‚¬â„¢s really important for somebody to be there and give them clear instructions on how things should be progressing.
Ã¢â‚¬Å“So I think itÃ¢â‚¬â„¢s a very, very good hire and I think itÃ¢â‚¬â„¢s very interesting that theyÃ¢â‚¬â„¢ve gone this way.Ã¢â‚¬Â
Ede adds: Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s very important for them to hire someone who has worked with celebs, as [Meghan and Harry] are celebs.Ã¢â‚¬Â
Given some of the headlines about Meghan, in particular, over the past few months, crisis management is anÃ‚Â invaluable skill.Ã‚Â Ms Latham will now be the person to tackle the media storm surrounding the duchessÃ¢â‚¬â„¢ relationship with her paternal family.
Samantha also plans to release a tell-all book to coincide with the babyÃ¢â‚¬â„¢s arrival.
Meghan also has a fraught relationship with her father. ItÃ¢â‚¬â„¢s believed that Meghan hasnÃ¢â‚¬â„¢t spoken to Thomas Markle Sr. sinceÃ‚Â her weddingÃ‚Â last May.
Since then Mr Markle has given numerous interviews to the press and TV channels, including sharing excerpts of a five-page letter Meghan wrote him in August last year.
While the palace has remained silent throughout the debacle, could Ms Latham bring a different PR approach to protect Meghan and Harry from any more negative press, especially where the Markles are concerned?
As the duke and duchess prepare for a new chapter in their lives, with a move to Frogmore Cottage in Windsor and the birth of their first child, it makes sense to put a team in place before all of the changes.