But as one unlucky customer recently discovered, it doesnÃ¢â‚¬â„¢t always go according to plan.
Julia Magowan ordered the Ã‚Â£18 Black Mesh Ruched Bodycon Dress from Pretty Little Thing in her usual size 8. But when the item arrived it, didnÃ¢â‚¬â„¢t quite fit.
In fact, the 21-year-old was shocked to discover that the dress didnÃ¢â‚¬â„¢t even pull up to her thighs, as she only managed to squeeze one leg in.
She took to Twitter to call out the fashion giant, writing: Ã¢â‚¬Å“PLT how do you expect me to fit my body into this supposed size 8 dress? Can just about fit my left leg in it, what a jokeÃ¢â‚¬Â
plt how do you expect me to fit my body into this supposed size 8 dress?? Can just about fit my left leg in it, what a joke pic.twitter.com/knqtvK2PoG
Ã¢â‚¬â€ julia magowan (@_JuliaMagowan) March 12, 2019
Ã¢â‚¬Å“Update: fits nicely around my leg,Ã¢â‚¬Â she joked, alongside an image of the number pulled over her left leg.
According to the website, the dress is a Ã¢â‚¬Å“weekend-worthy lookÃ¢â‚¬Â and is the perfect ensemble when styled with barely-there heels.
But itÃ¢â‚¬â„¢s not the first time high street sizes have been called into question by disappointed shoppers.
Back in June 2018, H&M finally pledged to make its UK sizes bigger after years of complaints.
Customer Rebecca Parker famously penned a candid letter to the company viaÃ‚Â FacebookÃ‚Â after struggling to fit into a pair of size 14 jeans Ã¢â‚¬â€œ despite being a size 12/14.
She wrote that although at age 25 she finally felt comfortable with her body, she worries about the damaging impact the brandÃ¢â‚¬â„¢s sizing could have on teenagers.
Ã¢â‚¬Å“My thirteen-year-old self wasnÃ¢â‚¬â„¢t comfortable with being curvy. I felt fat, podgy and sad when I had to reach for a garment that was labelled with a number in the high teens,Ã¢â‚¬Â she wrote. Ã¢â‚¬Å“Why is it OK for a brand to label an item of clothing as a size which it clearly isnÃ¢â‚¬â„¢t?Ã¢â‚¬Â
After the backlash, it was revealed that the reason why so many of us end up buying larger-than-usual sizes at the high street chain is due to the way in which UK sizing matches up to its European equivalent.
In the UK, a size 10 correlates to a European size 38 but in H&M, size conversion means that clothes in this size were wrongly labelled as an EU 36 (which is a UK size 8).
Now, the Swedish chain is slowly rolling out more accurate sizes.
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