15 minutes with designer Ingie Chalhoub


a person wearing a dress: ingie Chalhoub paris dubai lebanese designer© Inspire Publishing
ingie Chalhoub paris dubai lebanese designer
a woman in a dress: ingie-paris-fall-2019-6© Inspire Publishing

Founding father of Ingie Paris celebrates first anniversary of the Dubai Mall retailer.

Designer Ingie Chalhoub takes a second from her busy schedule of displaying the Fall 2019 assortment to press and influencers in Dubai to debate her present muse Cleopatra, the state of the style trade within the Center East and the significance of being persistent.

a person wearing a dress© Inspire Publishing

Discuss us by the inspiration behind the Fall 2019 assortment.

This assortment was impressed by a really sturdy persona from the previous – Cleopatra. However the Cleopatra that’s avant-garde and trendy, modern, a rock and roll Cleopatra sporting leather-based boots and leather-based pants. Why Cleopatra? As a result of she was the Queen of Egypt, however she was additionally the Queen of Romenand she introduced collectively two cultures, which is similar to Ingie Paris. It was born between two cultures, the East assembly the West. I wished to think about Cleopatra at present, and that is how I think about her so you will note all of the embroidery and glamour of Egypt and Rome.

How has the model advanced?

A part of the Ingie Paris DNA is the pearl as a result of Ingie means ‘pearl’. Additionally you will have lots of glamour, lots of flowers, prints and embroidery. The entire thought is to be extra assertive when mixing cultures. The Roman twist, which is the brand new terminology I’ve created to explain my assortment, provides a brand new trendy romance. Female however not too female, romantic however not too romantic and never copying the previous.

a person wearing a dress© Inspire Publishing

Describe your design course of.

You may’t cease creativity, it needs to be huge and then you definitely convert. This assortment was impressed by a documentary I noticed in Paris on Cleopatra after which I used to be invited by the First Girl of Egypt to go to and all of it clicked. You need to be receptive to what’s round you.

How has the style trade advanced within the Center East and the way do you see it rising?

I see it very a lot evolving and rising. Dubai has turn into the primary place on the planet to seek out all designers. London was primary however now Dubai has overwhelmed London within the variety of shops and new designers, I learn this few months in the past in {a magazine}. When you achieve Dubai, you’ll be able to succeed wherever else on the planet, I imagine in that. Ingie Paris is a French model born in Paris, however my first retailer, and at present I’m celebrating the primary anniversary, is within the Dubai Mall. Earlier than opening a retailer in Paris, I want to achieve Dubai first as a result of right here I seize all nationalities.

a woman standing in front of it© Inspire Publishing

How necessary is it to steadiness on-line and in-store experiences?

You can’t ignore the expansion of digital at present. We’re promoting lots on-line, however largely to the West and to locations the place we’re not current just like the States the place American clients purchase by Farfetch. We will’t develop all over the place bodily, brick and mortar are necessary to me, however you’ll be able to’t develop as shortly. Retailer expertise is necessary for trend and luxurious as a result of you want to contact, see the type, even once you see it within the window you gained’t be capable to see the elaboration of the design until you contact it. Each are necessary.

What’s the greatest piece of recommendation you ever obtained?

To be assertive, and be extra true to my DNA. And to name my model Ingie as a result of I used to be going to present it one other title however my advisor who has been within the trend trade for 25 years stated to me ‘all people has to realize it’s your model, your DNA’. I used to be shy at first.

a woman wearing a dress© Inspire Publishing

What’s your most treasured possession and why?

Perhaps the pearl, as a result of I’m very connected to my title because it means ‘pearl’. In the beginning I hated my title, even now I’ve a tough time with folks saying or spelling it, but it surely’s my identification and the pearl is a part of it.

What recommendation would you give to aspiring designers?

It’s essential to be persistent in what you imagine in. Don’t begin until you will have somebody to assist your again and you’re going to be persistent and go all the way in which.

Ingie Paris Fall 2019 assortment might be within the Dubai Mall Vogue Avenue flagship retailer from July.

Photographs: Equipped 


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