10 huge moments for Jack White’s label


Purchase Photograph

Third Man Data in Nashville (Photograph: Samuel M. Simpkins / File / The Tennessean)

It has been 10 years since Jack White arrange store in Downtown Nashville along with his revolutionary Third Man Data retailer, label headquarters and efficiency house.

Forward of Third Man’s huge 10th anniversary occasion this Saturday — with the primary efficiency from White’s band The Raconteurs in eight years — we’re trying again at 10 defining moments for the label’s Nashville headquarters. 

Introducing The Lifeless Climate

On March 11, 2009, White invited roughly 100 company to the highest secret opening of Third Man Data in Nashville. However that wasn’t the one huge reveal: His new band The Lifeless Climate performed their very first present within the constructing’s “Blue Room.”

White additionally performed their debut album “Horehound” for company that night time, and laid out his imaginative and prescient for the house and label.


Jack White arrives at Third Man Data in Nashville Saturday afternoon to ship the singles he and his band recorded earlier that morning as a part of a File Retailer Day celebration.

“If one of many bands working right here says, ‘Jack, there’s a fantastic band that performed on the Finish on Friday night time, it’s best to examine these guys out,’ Saturday morning, they’ll come to Third Man Studios and we will reduce a few songs,” he stated. “They will come again to the picture studio and we will take a photograph of them. We will reduce the acetate and run it down the block, and inside three weeks, we will have a thousand copies of a 45 that they’ll promote at reveals.”

The ‘World’s Quickest File’

Three weeks? Strive 4 hours. In 2014, White and Third Man hatched a plan to make the “World’s Quickest Launched File.”

Jack White delivers the primary batch of the “World’s Quickest File” to followers in entrance of Third Man Data Saturday, April 19, 2014 in Nashville, Tenn. White and his band recorded the file stay Saturday morning and had data pressed inside hours on File Retailer Day. (Photograph: Steven S. Harman / The Tennessea)

On the morning of File Retailer Day, he and his band recorded two new songs stay in Third Man’s Blue Room in entrance of an viewers, instantly transported the direct-to-acetate recording to Nashville’s United File Urgent plant, printed vinyl singles and returned them to Third Man Data for speedy sale to followers. They did all of it in three hours, 55 minutes.

Rolling File Retailer

In 2011, Third Man took the meals truck idea to the file enterprise with the “Rolling File Retailer.” Through the years, the intense yellow truck has introduced Third Man wares to festivals and pop-up retailers across the nation.

The File Sales space

In 2013, Third Man introduced on the spot vinyl recording to the individuals with the Third Man File Sales space. For $20, guests can step contained in the cellphone booth-sized house and make their very own on the spot file. And the sales space is not only for amateurs: Neil Younger made a complete album out of sales space recordings in 2014. Weezer, Bizarre Al and Richard Thompson have reduce tunes in it, too.

From the skies to house

In 2012, 1,000 flexi-disc data of White’s track “Freedom at 21” have been hooked up to vivid blue helium balloons and launched from Third Man’s downtown Nashville headquarters. Only some have been recovered, with reported landings in southern Tennessee and Alabama.

4 years later, Third Man would soar even increased, with their profitable try to play the primary phonographic file in house — or “near-space.” Their crew designed a “space-proof” turntable, which a high-altitude balloon carried 94,413 toes into the Earth’s higher environment.

Elvis’ first single

In 2015, an acetate recording of the primary songs Elvis Presley ever recorded offered at public sale for $300,000 to an unnamed bidder — who turned out to be White.

After a painstaking digital switch on the Nation Music Corridor of Fame, Third Man launched a single of the Elvis Recordings on vinyl for File Retailer Day.

Third Man Books

Launched in 2014, Third Man’s publishing imprint has put out a definite array of poetry, artwork, fiction and youngsters’s books. The latter included White’s personal “We’re Going to Be Mates.”

U2, Pearl Jam and different giants go to

Third Man’s “Blue Room” solely matches a pair hundred followers, however a number of large names have been drawn to carry out there, typically on the final minute, or beneath tight secrecy, or each.

That included pre-Bonnaroo live shows from Pearl Jam and Conan O’Brien in 2016 and 2010, respectively, and comedy units from Chris Rock and Aziz Ansari.

Final 12 months, U2 skipped the Blue Room and arrange within the storefront, recording just a few stay performances as followers listened exterior.

Increasing to Detroit

In 2015, White introduced Third Man again to his hometown of Detroit with the opening of a second retail location, Third Man Data Cass Hall, which incorporates its personal vinyl file urgent plant.

Margo Worth succeeds on her personal

Although Third Man had loved chart success with White’s solo albums, facet initiatives and productions, the triumph of Margo Worth’s 2016 solo debut “Midwest Farmer’s Daughter” appeared to sign an thrilling new period for the label. They’ve since signed fellow Nashville artists Lillie Mae and Joshua Hedley.


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