Hemp clothes: a marketing campaign for the setting


Rose Gerstner, proprietor of Sympatico Clothes in Jacksonville, discusses industrial hemp, clothes, and a marketing campaign for the setting. (Felisha Le’Cher/Information 10).

Rising up within the Washington D.C. space, Rose Gerstner thought she could be on the trail to authorities. As a substitute, she studied enterprise in school and now runs her firm, Sympatico Clothes, out of Jacksonville.

Gerstner was not new to the clothes trade. Earlier than Sympatico Clothes, she and her husband had a cotton clothes enterprise that they offered within the 1990s.

After promoting the enterprise, Gerstner went on to be taught and do numerous different tasks, together with working within the costume division on the Oregon Shakespeare Competition.

“After that, I made a decision I actually wished to begin my very own enterprise,” says Gerstner. “That’s the place my coronary heart is.”

Gerstner created Sympatico Clothes, an eco-friendly clothes line, in 2006.

“Whereas I used to be materials, I got here throughout this hemp and Tencel mix,” she says.

Gerstner says the Tencel alone didn’t have sufficient form to it and hemp alongside wasn’t tender sufficient, so she determined to make use of the mix of the 2. “Hemp is a really sturdy, sturdy material,” she says. “But it surely’s good to offer it extra softness.”

Gerstner says that not solely was the hemp-Tencel mix a fantastic material, but it surely’s additionally an eco-friendly possibility.

“Hemp is a grass and Tencel is constituted of eucalyptus wooden,” says Gerstner.

The fibers used are the fibers on the skin of the hemp plant. “It’s all pure fibers,” she says. “The fibers are then processed and used for cloth.”

Gerstner says the processing of hemp is completely different from that of cotton. “When the hemp material is [cleaned], hydrogen peroxide is used,” she says. “When hydrogen peroxide breaks down, it turns into water.”

She explains that the method for cleansing cotton makes use of a chlorine bleach. “It makes use of dioxins which aren’t wholesome for the setting.”

“When artificial garments are laundered, they delay microfibers,” says Gerstner. “The microfibers then go into the water provide and drain out to the ocean.”

Gerstner says these microfibers entice solvents and are then eaten by fish.

“One of many issues I really like about my garments is that there are not any microfibers created by it,” says Gerstner. “It is going to rot proper down into one thing pure.”

“If that is any form of marketing campaign in any respect, apart from trying good, feeling good, and having garments that final, it’s a marketing campaign for the setting,” says Gerstner.


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