ePromos, Mid-Nite Snax & Tekweld Staff Up To Energy Autism Fundraiser


Cookies, caring hearts and the experience of three promotional product corporations have mixed to catalyze a do-gooding marketing campaign that may heat the guts, fulfill the candy tooth and, most significantly, profit developmentally-challenged adults.

ePromos Promotional Merchandise, a Saint Cloud, MN-based Prime 40 (asi/188515) distributor, was the engine for the outreach, enlisting the help of trusted provider companions Tekweld (asi/90807) and Mid-Nite Snax (asi/71685) in a collaborative effort that’s helped energy an autistic grownup’s cookie-baking fundraising marketing campaign, which has generated a number of hundred thousand {dollars} in help of Nationwide Autism Consciousness Month (April). Ruckus Advertising and marketing, an ePromos associate and company outdoors the promo area, was additionally important to the hassle.

Julia at work baking cookies. Picture from ePromos.

Jeff Pinsky, ePromos’ government vp, opened up the chance for the altruism via his decades-long reference to – and help of — Neighborhood Mainstreaming, a nonprofit that gives group houses, job coaching and employment placement for people with mental and developmental challenges. By the group, Pinsky and ePromos discovered about Neighborhood Mainstreaming’s Julia Maidman, a 20-year-old lady residing with autism who is devoted to producing and promoting 5,000-to-10,000 dozen cookies. Proceeds from gross sales of the sweets profit Neighborhood Mainstreaming and Subsequent For Autism.

Impressed by the initiative, Pinsky knew ePromos and its companions might assist energy Julia’s success. “We’ve all the time been an enormous supporter of this group – however we noticed this as a possibility so as to add excessive worth, because of our experience with packaging, success, artistic and design,” Pinsky stated in an organization weblog. “Our affect in these areas would go far past time and money.”

Certainly, the affect was ample.

To assist Julia, ePromos designed the high-quality packaging the cookies are distributed in, in addition to an internet site template for the marketing campaign’s website, www.juliascookies.org, the place cookies can nonetheless be ordered via a minimum of the tip of April. Moreover, ePromos signed up Tekweld, Mid-Nite Snax and Ruckus to bolster “Julia’s Bakery,” because the baking enterprise was dubbed, with their experience. ePromos additionally created/coordinated the workflow that will maintain the marketing campaign and its contributors on observe. “As soon as we had the idea down,” stated ePromos Director of Advertising and marketing Communications Kim Laffer-Nick, “Jeff knew that Craig Fraum from Midnight Snax, Taylor Tadmor from Tekweld and Alex Friedman from Ruckus Advertising and marketing could be keen about supporting such a trigger.”

And boy had been they ever.

Tekweld donated its providers and supplied beautiful customized cookie bins at value, Nick advised Counselor. Ruckus took the online design and wireframes that ePromos’ Maria Tosti created and used it as a template to construct the Shopify website the place Julia’s cookies are retailed on-line – all in 48 hours. Ruckus donated its time, solely charging for onerous prices. In the meantime, Mid-Nite Snax delivered all packaging, success and delivery preparation without spending a dime, saving Julia and her devoted staff of helpers upwards of $20,000.

Mid-Nite Snax workers at work packaging Julia’s cookies. The provider supplied packaging, success and delivery preparation without spending a dime.

“The basic concept was to not deal with this like a fundraiser, however deal with ‘Julia’s Bakery’ as if it had been our most essential buyer,” stated Pinsky. “We leveraged ePromos full-service infrastructure to ship a real white glove expertise for the consumers and donors. We needed to ship a greater expertise than similarly-priced high-perceived e-tailers and reward basket corporations with a full two-thirds of the cash going on to the charities.”

All of the onerous work has paid off. Nick advised Counselor that Julia’s Bakery has raised greater than $250,000 – an unimaginable achievement that Julia reached with invaluable baking help and steerage from her mom and colleagues at Coffeed, the New York café and bakery the place she works. ePromos workers and clients are amongst those that bought the delectable treats, Nick famous.

For Pinsky and different promo professionals which have supported Julia’s Bakery, seeing the marketing campaign succeed is fee in full – priceless, actually. “The people like Julia that Neighborhood Mainstreaming serves are unimaginable,” Pinsky advised Counselor. “They’re comfortable, earnest, trusting, hardworking of us who are sometimes ignored by society due to their disabilities. Being part of their success is addicting. When you see their pleasure and confidence develop, you discover it not possible to stroll away.”


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