Les’ Copaque questions Nationwide Artwork Gallery’s Doraemon promo

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24 Apr – Is it clever to make use of a overseas cartoon, regardless of how in style, to advertise native tourism? Judging by the flak the Nationwide Artwork Gallery has been getting over their alleged utilization of Doaremon in its promotional supplies, perhaps not a lot.

The difficulty blew up when Les’ Copaque Manufacturing, the group behind the key “Upin Ipin” franchise in Malaysia, introduced it to gentle not too long ago.

“If overseas animation can be utilized to advertise Malaysia, why trouble utilizing Malaysia’s personal animation?” Les’ Copaque posted on its Fb web page on Monday.

Seeing that its newest film, “Upin & Ipin: Keris Siamang Tunggal”, shouldn’t be solely the largest animated film in Malaysia (beating even Hollywood ones) however can also be displaying in nations like China, Indonesia and Singapore, it will make sense to make use of the homegrown animation to advertise Malaysia as a substitute.

Native animated TV sequence and flicks starring Upin and Ipin are well-known not solely in Malaysia.

Les’ Copaque additionally posted a hyperlink to Berita Harian’s protection of the launch of the primary ever Doraemon Pop-up Retailer at KLIA2 final month, the place it was talked about that the Nationwide Artwork Gallery deliberate to carry an exhibition that includes the favored Japanese cartoon along side Go to Malaysia 2020.

The Nationwide Artwork Gallery at present launched a press release on its Fb denying the plan, saying that they may all the time prioritise native artwork.

The assertion additionally clarified the confusion that arose throughout the pop-up retailer launch. As an alternative of claiming that Doraemon shall be featured in an exhibition for Go to Malaysia 2020, Nationwide Artwork Gallery chairman Datuk Rashidi Hasbullah as a substitute mentioned that if Doraemon have been to do an exhibition in Japan, the Nationwide Artwork Gallery can work along with mentioned exhibition to advertise Malaysia.

(Photograph supply: DoraemonMY | Gaya Journey Journal)

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