Is Taylor Swift’s new album being launched in April?

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There are photographs of heart-shaped diamond rings, of girls in pastel-coloured enterprise fits clutching equally pastel-coloured purses, of a patchwork flooring (pastel, natch), of a pale blue bicycle, of some ruffled pink cloth, of a swatch of noticed pink, white and pale purple that is likely to be cloth or would possibly, as a couple of fan has posited, be some form of medical reference (to torn cartilage, guessed one, and who’re we to argue?)

Taylor Swift was this week announced as one of <i>Time</i> magazine's 100 most influential people in the world.

Taylor Swift was this week introduced as one among Time journal’s 100 most influential folks on the earth.Credit score:Charles Sykes/Invision

Most baffling of all is the picture of framed work of chickens sporting sun shades. Has she traded the squad of gal friends from a few years again for a brand new clutch of cool chicks? What does all of it imply?

The fan theories are each fascinating and fanciful. Past the plain remark that the imagery appears to sign a softening of her picture in distinction to the “dangerous woman” vibe of the Status album, movies and tour, the extra rational theories posit that Swift is about to drop an album, a single, a video, tickets for a brand new tour, or a spread of merchandise together with garments and jewelry (and probably small cattle).

Then there are these responses that make you’re feeling such as you’ve stumbled right into a closed kabbalah discussion board, or a numerology workshop run by somebody who speaks solely gibberish.

A few examples (the excited capitals and doubtful grammar are from the unique posts).

“WE ARE GETTING A MUSIC VIDEO AND ITS GOING TO HAVE POWERFUL WOMEN IN SUITS AND CHICKENS WITH SUNGLASSES AND GLITTER AND SEQUINS AND TAYLOR SWIFT AND I DONT KNOW WHAT MORE WE COULD ASK FOR.”

“7 Chickens = TS7
7 SHADES instances 2 = 14 TRACKS
four PORTRAITS = four DELUXE TRACKS
1 CHICKEN WITHOUT PARTNER = Taylor Swift is the ONLY PRODUCER and WRITER for TS7
1 UNSEEN CHICKEN = SURPRISE COLLABORATION”

The hypothesising has even unfold to New York journal’s Vulture, which revealed “an investigation” asking, “What the hell do all these Taylor Swift clues imply?”

The reply, although, stays elusive. 

If nothing else, the Swifties should be applauded for his or her willingness to observe rabbits down holes. As one commentator famous on Twitter: “Taylor Swift followers ought to work as codebreakers for the federal authorities. It is exceptional, actually, to spend 5 minutes of their world.”

The one factor we are able to say for sure is that Taylor Swift is a canny operator who makes use of social media to make her followers really feel included and invested in her world. And constructing anticipation is a crucial side of that.

In 2012, she launched a promotional single every week within the month main as much as the discharge of her album Pink. In August 2014 she started dropping hints {that a} new album was on the way in which (1989 was finally launched, like 4 of her six albums so far, in October). Status‘s sluggish tease began a whopping 55 days from launch.

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Although that 2017 album did solely a fraction of the enterprise of 1989, largely due to the industry-wide shift to streaming, it was nonetheless the second-best-selling album of the yr. The world tour that accompanied it grossed $US346 million throughout 53 concert events – a mean of virtually $US7 million a present – making it the 13th most profitable live performance tour of all time.

Music web site hitsdailydouble.com reported a hearsay on Tuesday that programming administrators at US radio stations had in reality obtained a brand new single from Swift, however needed to signal non-disclosure agreements earlier than being allowed to take heed to it.

One of many circumstances of entry, in reality, was that they weren’t solely not allowed to debate the content material of the track, but additionally “to disclaim its very existence”. That may very well be true, or it may very well be that somebody is simply pulling one other Swiftie on us.

We’ll simply have to attend and see. Simply the way in which Taylor meant.

Karl is a senior leisure author at The Age and The Sydney Morning Herald.

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