Taylor Swift talks Tumblr obsession as TS7 Instagram countdown nears finish


TIME 100 Gala 2019 - Dinner

1, 2, 3… let’s make the countdown finish quickly please.

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For the previous week and a half international celebrity Taylor Swift has been teasing… one thing pastel pink and sparkly and thrilling on Instagram.

Swift posted a 13-day countdown as a result of finish at 12am ET on April 26, which is extensively regarded as the second she’ll announce new music — probably a brand new single, music video and even her new album (for now being known as TS7). It’s going to be the primary music the multi-Grammy winner has launched since 2017 and the follow-up to her bestselling album Popularity.

To accompany the countdown, Swift additionally launched a customized filter for Instagram Tales, which, together with every day clues she’s been posting on all her social accounts, are serving to drum up pleasure for the upcoming glitter/time bomb to blow up in somewhat over 24 hours.

However forward of any announcement, Swift spoke Wednesday about her obsession with one other social media platform: Tumblr. For Swift’s followers, Tumblr is the place they’ll go to work together with the star, share jokes or information from their lives and perhaps even rating an invitation to hang around at her home.

Tumblr is one among Swift’s high three inspirations (together with Paul McCartney and cats), she instructed Time in an interview. “It is like a window into what my followers are going via,” she mentioned. “It makes me really feel like I can know them higher.”

In an essay for Elle final month, Swift detailed the methods by which she manages negativity on social media. Tumblr appears to generate much less negativity for Swift than maybe different social networks do, however that does not imply it is not as addictive.

“I positively go down the Tumblr rabbit gap loads — generally a lot in order that I want my mind to take a break, however then I simply go proper again,” she mentioned. “It is simply, like, cannot keep away.”

We will not look away from Swift’s social media countdown both, so test again Friday to see what it was all about — and fingers crossed it means new music to stream.


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