Viacom to launch free streaming variations of its channels on Pluto TV



Nickelodeon’s Spongebob Squarepants is one in every of its library exhibits that can streaming on Pluto. 


Viacom goes to make its cable channels stream free… type of. 

The corporate — which runs cable networks BET, Comedy Central, MTV and Nickelodeon — will debut free streaming channels based mostly on these networks Wednesday on PlutoTV, the ad-supported free steaming app that Viacom purchased earlier this 12 months for $340 million. The announcement Monday was made upfront of the corporate’s NewFront, an annual presentation to digital advertisers. 

However the channels will not be streaming variations of the networks that folks get with an expensive cable subscription. Viacom described them in three totally different classes: Flagship Channels which might be “curated variations” of the networks, Signature Channels with prime programming from every model, and Pop-Up Channels that binge-deliver a present marathon-style. 

“We’re thrilled to broaden the Pluto TV providing with the addition of Viacom’s world-class channel
manufacturers and iconic programming. This can be a main step ahead in our mission of entertaining the planet,”
stated Tom Ryan, CEO and co-founder of Pluto TV. 

Its first pop-up channels will arrange marathons of MTV’s The Hills forward of the collection’ reboot. The flagship channels shall be named issues like BET Pluto TV, which is able to stream city motion pictures, and Comedy Central Pluto TV, which is able to queue up unique comedy collection, late evening, sketch, animation and specials from the likes of The Each day Present. 

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