Fifty years after the Stonewall riots in New York, an occasion that was a catalyst for the homosexual rights motion, Converse is celebrating the event with a brand new Pleasure assortment and marketing campaign.
ConverseÃ¢â‚¬â„¢s first Pleasure assortment dropped in 2014 because it was born out of its LGBTQ+ worker community and has since developed into an annual vary. This yrÃ¢â‚¬â„¢s capsule options Chuck Taylor and Chuck 70 sneakers together with items of attire on Converse.com.
The Chuck 70 sneakers are available in 4 colorways: grey, silver and blue glitter, white and black glitter, all with accents and designs that pay homage to the riots.
The gathering additionally introduces the modelÃ¢â‚¬â„¢s first-ever sneakers impressed by the trans flag (gentle blue, pink and white); colorways are additionally accessible within the homosexual pleasure flagÃ¢â‚¬â„¢s rainbow hues.
The Chuck Taylors are available in two completely different colorways, white with a lightning bolt sample and glittering rainbow.
For the marketing campaign, they tapped six people who’re linked to the LGBTQ+ neighborhood in numerous methods, together with Desmond Is Wonderful, Kristin Beck, Alexis Sablone, Felix, Ayishat Akanbi and Fran Tirado.
These six faces and voices are on the heart of the brand new Ã¢â‚¬Å“All The Tales Are TrueÃ¢â‚¬Â marketing campaign that goals to indicate the ability of expressing oneÃ¢â‚¬â„¢s true self.
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