Google’s Sundar Pichai says privateness cannot be a ‘luxurious good’


Google CEO Sundar Pichai Testifies Before House Judiciary Committee

Google CEO Sundar Pichai lays out a few of his Google’s person privateness efforts in a New York Instances op-ed piece.

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In December, Google CEO Sundar Pichai conceded that his firm may “do higher” on serving to customers perceive methods to shield their privateness in a tech world hungry for person information.

“We wish to simplify it,” Pichai instructed members of Congress throughout a back-and-forth on numerous privateness considerations. In an opinion piece Wednesday in The New York Instances, Pichai highlighted a few of these efforts, calling privateness “one of the vital essential subjects of our time.”

Pichai acknowledged that gaining access to our information makes Google’s providers run higher, however that customers — all customers — ought to nonetheless anticipate their privateness to be protected with out having to pay further for the privilege.

“Privateness can’t be a luxurious good supplied solely to individuals who can afford to purchase premium services,” he wrote. “Privateness should be equally out there to everybody on the planet.”

Pichai’s op-ed piece comes amid turmoil within the tech neighborhood about how shoppers’ information is used, bought and guarded. Google has confronted questions concerning the assortment of person location information, the software program flaws that uncovered data from thousands and thousands of accounts of Google+ customers and the query of privateness rules.

To attempt to reply a few of these questions, Pichai defined how Google makes use of anonymized information to make its merchandise extra useful. He additionally mentioned that the focused advertisements served to customers are primarily based on actions corresponding to previous search outcomes and never private information present in apps corresponding to Gmail or Docs.

Whereas reviewing a few of the privateness safety instruments Google has supplied through the years, Pichai touted new options the corporate launched final week, together with auto-delete controls and two-factor authentication for Android-based telephones.

He additionally touted the work Google is doing with synthetic intelligence to guard customers’ privateness — particularly with a function referred to as federated studying that research and learns from the info in your system however solely sends the lesson realized to builders, not the uncooked information.

“Sooner or later, AI will present much more methods to make merchandise extra useful with much less information,” he wrote.

In his conclusion, Pichai introduced up a sensitive topic within the tech neighborhood: laws. Members of Congress have proven curiosity in transferring towards a federal regulation governing client privateness, and Pichai mentioned Google helps the US adopting privateness laws much like the European Union’s Basic Knowledge Safety Regulation.

“Laws will assist us work towards making certain that privateness protections can be found to extra individuals all over the world.”


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