In Good Firm opens their third standalone retailer at Jewel Changi Airport


SINGAPORE — Homegrown model In Good Firm has come a good distance – seven years and 7 regional outposts – to launch their third standalone retailer in Singapore. Their first and second shops are situated at ION Orchard and The Shoppes at Marina Bay Sands.


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(PHOTO: In Good Firm)

In Good Firm enlisted design studio PRODUCE to design the shop format, with references to artist Richard Serra, the place voluminous constructions and surfaces inside the retailer are given monolithic color and refined texture. A stroll across the retailer reveals a towering curved wall, whereas different elements replicate curved and textured surfaces.

(PHOTO: In Good Firm)

The third retailer shares full collections from womenswear, menswear, youngsters, equipment and a choice of objects curated from each native and worldwide manufacturers reminiscent of goodies and magazines.

Birds of Paradise. (PHOTO: In Good Firm)

As for followers with a candy tooth, In Good Firm has partnered with native gelato makers Birds of Paradise to deal with their second gelato boutique. Their minimalistic area was designed by design company HJGHER, and it follows the sculptural curved partitions of the In Good Firm retailer.

Birds of Paradise. (PHOTO: In Good Firm)

Guests can even stay up for a brand new flavour at Birds of Paradise – Jewel Changi Airport: Pandan Gula Jawa, an all-natural pandan flavour constructed from pure pandan leaves, unspoiled by synthetic flavouring and colouring. Costs are S$5.70 for a single cone; S$7.70 for a double cup; S$8.70 for a double cone; whereas a take-home pint goes for S$16.

In Good Firm is situated at #01-214/215/216, Jewel Changi Airport.


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