Nike opens duplex unit at Jewel Changi Airport

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SINGAPORE — With over 1,000 sqm of house, Nike Jewel Retailer is the biggest partner-owned retailer in Southeast Asia and India. The shop, which is positioned at Jewel Changi Airport, adopts the most recent architectural design utilized in all Nike shops around the globe.

However what makes it localised is a collection of vibrant and regionally impressed paintings by Singaporean up to date artist, “Sticker Woman” Samantha Lo. Completely designed for this retailer, her paintings was impressed by native parts similar to conventional tiles and patterns, to its road signage and colloquial language.

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Nike Jewel Retailer. (PHOTO: Nike)

“My designs are a mirrored image of the power and spirit of Nike, showcasing how we may be the truest and finest variations of ourselves by sport, whereas telling the tales of who we’re. Every design options my tackle what makes us Singaporean – our distinctive mix of languages and cultures, celebrated in colloquialism and within the tapestry of visible parts. My private favorite is the t-shirt design sporting the time period ‘can’ – it truly is essentially the most Singaporean technique to say ‘Simply Do It.’,” provides Samantha Lo.

Nike Jewel Retailer. (PHOTO: Nike)

The second flooring of the Nike Jewel retailer homes the primary ever full-fledged “Nike By You” in-store customisation service in Southeast Asia, the place a wide range of objects may be personalised. Shoppers customising tee-shirts can choose their design from a spread of graphics, together with authentic paintings from Samantha Lo, to be printed on chosen Nike retailer choices. The complete course of is completed digitally, and the ultimate product is printed on the spot in lower than 30 minutes.

Nike Jewel Retailer is positioned at #02-232/233, Jewel Changi Airport.

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