Sky Information, Joe Media and The Guardian win on the Digiday Media Awards Europe


Sky Information, Joe Media and The Guardian took residence prime honors at this 12 months’s Digiday Media Awards Europe Gala, which was attended by Hearst, BuzzFeed, Viacom Worldwide Media Networks and others.

Sky Information and dad or mum firm Sky, which is owned by Comcast, took residence three of the night’s’ most prestigious awards: Finest Use of Know-how for Who’s Who Stay, which recognized the Could 2018 royal wedding ceremony friends in real-time, Finest Use of Video for Hotspots on Snapchat, which demonstrates the pains of stories reporting and was was a documentary optimized for the app and Editorial Group of the Yr. All through 2018, Sky Information’ editorial staffers reported in Zimbabwe, revealed abuses in Myanmar and deep dove into Brexit protection.

David Pemsel and Katharine Viner of the Guardian obtained the first-ever Digiday Award, which acknowledges main people in European media who’ve been instrumental in creating constructive change for the business. When requested in regards to the standing of The Guardian in a tumultuous information local weather, Viner stated “Guardian journalism is flourishing regardless of the turmoil round us. It’s inspiring to have solid this path in the direction of securing a sustainable future for The Guardian by highly effective journalism and a deep relationship with our readers.”

Additionally taking a prime spot is The Guardian Labs, which gained Branded Content material Group of the Yr as a cap on a prodigious 12 months that included a documentary for Nikon, jumpstarting over a dozen new companies on eBay and benchmarked common outcomes throughout three of their largest classes — charity, journey and foods and drinks.

4-year-old Digital writer JOE, identified for his or her wit and outspoken political musings, walks away from One Marylebone with the award for Writer of the Yr, following a 12 months of continued partnership with multinational manufacturers like Guinness, Adidas, Cadbury and McDonald’s. With verticals together with Soccer JOE, Politics JOE, Rugby JOE and a handful of others, the Most Media-owned firm has been in a position to put money into journalism whereas remaining centered on entertaining, shareable and enlightening content material.

See the complete record of this 12 months’s winners under.

Finest Branded Content material Collection
Jungle Creations & Twisted for Baileys, The Story Lab & Carat – No person places Baileys within the nook

Jungle Creations and Twisted teamed up for “No person places Baileys within the nook,” a content material sequence that got down to show that Bailey’s is greater than only a vacation deal with. One authentic recipe video grew to become probably the most seen branded video on Fb within the U.Ok. the week it rolled out.

Finest Customized Promoting
UBS, T Model Studio & Spark Foundry – Are You Investing In What Issues To You?

Swiss multinational funding financial institution UBS teamed up with T Model Studio and Spark Foundry for a 360-degree customized content material marketing campaign that tackled the problem of sustainable investing. Utilizing New York Instances viewers consumption information, the group discovered that one of the simplest ways to interact readers was by a quiz, so that they developed “Are You Investing In What Issues To You?” which helps readers decide their core investing values.

Finest Stay Occasion
Spirit Media – Complete presents: Music Four Psychological Well being

Psychological well being marketing campaign “Complete” goals to encourage younger folks to talk out and search assist when wanted. The initiative’s first-ever reside fundraising occasion is taking residence this 12 months’s award for Finest Stay Occasion after promoting out the Roundhouse in 4 hours and unleashing the facility of celeb to assist change the dialog round psychological well being.

Finest New Vertical or Model
PinkNews – Snapchat Uncover

PinkNews publishes numerous and inclusive content material every day by way of their Snapchat Uncover Channel, which has turn into a vital useful resource for LGBT+ audiences and their allies. The writer has assembled a crew to handle their presence on Snapchat, a platform that has impressed their bigger PinkNews crew to push boundaries. 

Finest Authentic Content material Collection
RT – #Romanovs100

World round the clock information community RT took residence Finest Authentic Content material Collection at this 12 months’s Digiday Media Awards Europe for his or her #Romanovs100 marketing campaign which delivered to life the archives of the Russian household. This award comes after a number of nominations throughout the Digiday Awards, Digiday Video Awards and Digiday Content material Advertising Awards.

Finest Use of Viewers Knowledge
Svenska Dagbladet – The Oracle (Oraklet)

Information breaking media firm Svenska Dagbladet was based in 1884 and rapidly grew to become Sweden’s most respected tradition and enterprise paper. Their instrument, Oraklet, analyzes printed articles and identifies when sure reader curiosity ranges are reached, then signifies whether or not the article is appropriate for advertisements to run which might recruit new subscriptions.

Finest Use of Stay
Ruptly – Ruptly Stay

Rupty Stay permits customers with no formal coding coaching to stream content material that features customized ads on to media websites. The 9-year-old firm got down to create a platform that enables for reside occasions, 360-degree video and drone footage to be printed straight onto social media networks like YouTube, Fb, Twitter and Periscope and succeeded.

Finest Use of Social
RT – #Romanovs100

Finest Use of Know-how
Sky – Royal Wedding ceremony: Who’s Who Stay

Finest Use of Video
Sky Information

Writer Platform of the Yr

Giving publishers the flexibility to attach customers with associated information is paramount. Publishers trying to dive deeper into their viewers information flip to Permutive for the flexibility to attach person information in a single place that doesn’t depend on third-party cookies, which in flip will increase the standard and scale of information collected.

Adtech Platform of the Yr
The Telegraph – Readability

To fight the shortage of transparency in branded content material, The Telegraph created Readability: a reside reporting instrument which particulars viewers attain and sources, scroll depth, uniques and extra to shoppers with a view to enhance belief in numbers they’re reporting.

Video Platform of the Yr
Spirable – Spirable for Vodafone

Eire’s largest cellular community Vodafone couldn’t compete in opposition to different identified machine manufacturers, so that they teamed up with video optimization platform Spirable to automate the era of personalised, contextually related advertising movies that would come with dynamic parts like location, time of day and climate to place Vodafone as a dependable chief inside the market.

Partnership of the Yr
The Telegraph & Model USA – Go to USA

Model USA’s mission is to extend worldwide visitation to the U.S. As a part of a multi-year partnership with The Telegraph, the Washington D.C. primarily based vacation spot advertising firm answered the query “Who’s going to go to the USA now?” with an immersive deep dive into the historical past of music in America as a pull for prosperous music followers worldwide.

Digital Product of the Yr
ITV Digital Studios – This Morning App

The most important business TV broadcaster, producer and distributor within the U.Ok., ITV, created an app that since October 2018 has allowed one-third of their every day viewers to maintain up with the present’s gossip, type suggestions, well being recommendation and extra. The applying is a chunk of a bigger initiative associated to the long run proofing of their enterprise.

Advertising Marketing campaign of the Yr
Merkle, Periscopix & Twitter – Making Paid Search Actual-Time With the Energy of Tweets

Merkle, Periscopix and Twitter teamed as much as conquer paid search in real-time by a bespoke instrument named Magpie. Every hour on the hour, the crawler pulls the U.Ok.’s prime 50 developments on Twitter, identifies the highest tweets, then categorizes them by developments and general sentiment. The target? Utilizing paid search to succeed in customers in the mean time they’re taking a look at what’s trending.

Branded Content material Group of the Yr
The Guardian Labs

Editorial Group of the Yr
Sky Information

Video Group of the Yr
Jungle Creations

With 39 billion video views and the file for the variety of views generated by a single media property of their pockets, UK-based Jungle Creations has been named Video Group of the Yr. From difficult the notion that Diageo’s Baileys Irish Cream is for holidays to promoting personalised pet socks, the rising crew has been in a position to connect with audiences in informative and entertaining methods.

Writer of the Yr

Digiday Award for Social Good
Lime Footage – Hollyoaks #DontFilterFeelings

Channel 4’s long-standing every day drama Hollyoaks options issue-led storylines specializing in points like despair and self-harm amongst others. To help the storylines, the #DontFilterFeelings marketing campaign, which featured the exhibits solid and crew revealing their very own private tales as a solution to de-stigmatize psychological well being, was created.

The Digiday Award
David Pemsel & Katharine Viner of The Guardian


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