24-year-old Gigi Hadid, flashed not too long ago on Met gala, turned the heroine of a brand new promoting marketing campaign of the British model Burberry. Having printed pictures with the mannequin, inventive director Riccardo Tishi introduced the discharge of a brand new Monogram assortment. The beginning of gross sales is scheduled for Might 22.
Final yr designer modified model emblem: now the image of Burberry is a mixture of the initials of the founding father of the model, Thomas Berberry. Acquaintance with the design developed by Peter Saville went on a big scale: enormous installations with a brand new emblem appeared in several nations of the world. A particular capsule assortment has now change into a part of the challenge.
Gigi Hadid poses in new pictures in 4 totally different photographs: poser ladies (hiya, Instagram!), Elegant girl, discreet gentleman and tomboy. Thus, Silence emphasised the hyperlink between modernity and the modelâ€™s heritage, which he wished to mix within the new assortment. The creator of the images was the British photographer Nick Knight, and stylized photograph shoot Katie England.
After I began working at Burberry, I spent loads of time within the archives exploring the wealthy historical past of the style home. I used to be very keen on Thomas Berberry, in what he was not solely as an inventor and innovator, but in addition as a person, husband and father,
– shared Silence.
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