LaureLive elevates music pageant meals, making it a star of the present itself


CLEVELAND, OH — LaureLive is one in every of Cleveland’s greatest music occasions, showcasing each native and nationwide expertise and every part between. Except for the music, nonetheless, there’s one other famous person at this 12 months’s occasion — the meals and eating choices.

“Meals and beverage are of equal significance to the music when it comes to general expertise at festivals,” Denny Younger, the president of Elevation Group, the corporate that places on the pageant, mentioned. “You can’t have carnival meals. You can’t have county honest meals. It’s important to have upscale delicacies. I believe that the meals and variety of the meals is as a lot of a star at our pageant because the musical artists are.”

LaureLive is a two-day pageant at Laurel Faculty’s Butler Campus that’s now in its fourth 12 months. It has grown into one of many premier music festivals in Ohio with its mass enchantment, prime artists in pop, rock and various and a plethora of tasty treats to eat all through the weekend.

This 12 months’s LaureLive takes place place June 8-9 and contains longtime rock hitmaker and nine-time Grammy Award winner Sheryl Crow as Sunday’s headliner. Irish singer-songwriter and Grammy nominee Hozier tops the invoice Saturday. Different artists scheduled to look in 2019 embody Grammy nominee Trombone Shorty, Lake Avenue Dive, Soiled Heads, Moon Taxi, Misterwives, AJR and Rodrigo Y Gabriela.

This 12 months, the pageant is taking a hyper-local method to eating. The overall meals scenario is being curated by Fabio Salerno, notable Cleveland restaurateur accountable for locations akin to TownHall, Lago East Financial institution and extra. The duty is not any straightforward feat, however Salerno and his crew know they’re able to feeding the large crowd high quality meals as shortly and effectively as attainable.

“Me and my crew are actually sit up for this,” Salerno mentioned. “I’m from the East Aspect and there’s a whole lot of buzz and pleasure about this. I believe it’s simply the camaraderie of the occasion.”

A selection of dishes from restauratuer Fabio Salerno's Lago East Bank restaurant. Salerno's restaurant group will be curated the food offerings for fans at this year's LaureLive music festival.

A choice of dishes from restauratuer Fabio Salerno’s Lago East Financial institution restaurant. Salerno’s restaurant group will probably be curated the meals choices for followers at this 12 months’s LaureLive music pageant.

The meals choices for most of the people on the pageant are seemingly countless — pasta, pizza, vegetarian and vegan bowls, barbecue, Mexican fare and extra. Apart from the concessions, different meals vehicles and companies will probably be promoting totally different dishes. It’s a whole lot of choices, which was vital to Salerno.

“I believe folks these days anticipate choices. As an alternative of simply doing all your typical honest meals or live performance venue meals, we simply thought it was vital to up the choices and up the standard that we’re giving folks,” he mentioned. “Simply because it’s a live performance and a pageant doesn’t imply it doesn’t should be high quality product that’s being served.”

And, in fact, the significance of every part being native simply makes the occasion extra genuine to Northeast Ohio.

“Should you have a look at Cleveland and Northeast Ohio Ohio, we’ve received wonderful eating places. We’ve received wonderful cooks. We’ve received actually artistic culinary folks,” Younger mentioned. “There’s a lot of actually well-known and well-known cooks. We simply felt strongly that we wished to place the highlight on our personal and actually have meals that I believe folks know is high quality, know goes to be actually good and having tremendous various choices.”

Whereas the meals for the viewers is fairly intensive, the VIP attendees and artists are getting a one-of-a-kind eating expertise themselves. Chef Artwork Pour restaurant group, accountable for Burntwood Tavern, M Italian and Rose Italian Kitchen, will probably be making a top-notch eating expertise headed by Chef Ryan Scanlon. For artists, that features three meals a day full of quite a lot of choices which might be specifically catered to their dietary wants.

“Plenty of the artists have some particular necessities so far as what they prefer to eat whether or not or not it’s vegan or vegetarian and even, ‘I don’t like tomatoes’ or one thing,” Jamy Bolling, the chief enterprise growth officer at Chef Artwork Pour mentioned. “We have been fairly centered on ensuring they have been going to have a superb expertise as effectively.”

Many artists on the pageant, together with COIN drummer Ryan Winnen, admire the additional thought being put in to ensure the artists are effectively fed in the course of the lengthy days of taking part in music.

“For some purpose some festivals put some huge cash into manufacturing however don’t take into consideration hospitality and the way in which that they’d give it some thought in the event that they have been the artists,” Winnen mentioned. “I simply all the time admire it when it isn’t an afterthought as a result of we’ve seen a whole lot of people sort of skim on that. It isn’t like every of us are on the lookout for some luxurious five-course meal, it’s simply that if you happen to skimp on that then it adjustments the way in which that somebody feels all through the day. And I believe particularly within the summertime when it begins to get hotter, if a pageant doesn’t present ample catering then you understand it may change all the efficiency.”

The VIP friends received’t be getting three meals a day, however the afternoon snack and a dinner service is much more elevated than that of most of the people. As Younger places it, every visitor will “eat like and really feel like a rock star” within the VIP tent. Hand-carved filet, tacos, paellas, salmon, rooster, desserts and extra will probably be accessible buffet fashion to actually heighten all the expertise at LaureLive.

“Individuals are paying hard-earned cash to go there and have a good time,” Scanlon mentioned. “There’s few issues in life that can help you have a superb time like good meals and good music, so if we will fill our half of the equation, we’re in a reasonably great place.”

To reach making the top-notch choices for VIPs and artists, the restaurant group creates a fully-functioning restaurant kitchen outdoors in a tent on the grass. It’s not straightforward, however after a profitable first 12 months at it final 12 months, Scanlon is assured he and his crew will be capable to get everybody fed.

“It would difficult, it was difficult final 12 months,” he mentioned. “You simply sort of should take it as a problem and keep constructive and blissful and remind your self what you’re doing.”

The significance on native meals is a part of the pageant’s initiative to be in locals’ minds all 12 months spherical, not simply in the summertime. If they fight one thing on the pageant they like, they don’t have to attend 365 days to eat it once more — they will jump over to Luca or Burntwood anytime.

“They’ll expertise that year-round and I believe that was actually vital for us to have and convey to our viewers as effectively: we wish our pageant to be on their minds 12 months spherical. This is without doubt one of the methods we will try this,” Younger mentioned.

General, pageant organizers know the pageant is exclusive with its widespread enchantment not restricted to an age group that’s quickly altering a lot that they’re on the lookout for a brand new, greater location for 2020 — house that may permit for growth. Due to the general message of the pageant and the way many individuals wish to get pleasure from it, Younger and his crew simply need everybody to eat one thing wonderful and listen to some nice music.

“I all the time hope that folks have the time of their life. We’re within the enterprise of entertaining and making recollections,” he mentioned. “We’re a extremely distinctive pageant. Folks carry their youngsters. Grandparents come. … One way or the other we’ve received folks which might be (all ages) and all of it works. And I believe that’s a extremely cool attribute and I believe that we actually simply attempt to be this actually enjoyable summer time kickoff social gathering that occurs to have main league musical artists and killer meals.”


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