Google Responds to Claims That Maps Has Hundreds of thousands of Pretend Enterprise Listings


Google has responded to a Wall Avenue Journal investigation claiming Maps is dwelling to hundreds of thousands of faux enterprise listings.

The article goes into nice element to look at the problem of faux listings in Google Maps. Right here’s an instance of what The Journal present in one space of New York Metropolis:

“A seek for plumbers in a swath of New York Metropolis discovered 13 false addresses out of the highest 20 Google search outcomes. Solely two of the 20 are situated the place they are saying and settle for prospects at their listed addresses, necessities for pushpin listings on Google Maps.”

Whereas some faux listings solely direct prospects to phantom companies, others exist to rip-off prospects out of great sums of cash.

In different circumstances, faux listings are arrange by opponents to misdirect prospects. That is strictly forbidden by Google, however the Wall Avenue Journal says the coverage just isn’t properly enforced.

Based on WSJ’s sources, tons of of hundreds of faux listings are popping up every month:

“A whole bunch of hundreds of false listings sprout on Google Maps every month, in keeping with specialists. Google says it catches many others earlier than they seem.”

Google’s Response

Shortly after the Wall Avenue Journal’s article began to unfold, Google printed an article on its weblog titled “How we struggle faux enterprise profiles on Google Maps.”

Google acknowledges there’s an issue with faux enterprise listings, though it was cautious to not reveal any particular particulars:

“It’s a continuing balancing act and we’re frequently engaged on new and higher methods to struggle these scams utilizing quite a lot of ever-evolving guide and automatic methods. However we will’t share too many particulars about these efforts with out working the danger of truly serving to scammers discover new methods to beat our methods—which defeats the aim of all of the work we do.”

Google says it took down over three million faux enterprise profiles final yr – 90% had been eliminated earlier than a consumer might even see the profile.

Google’s inside methods had been liable for 85% of these removals, whereas roughly 250,000 of the faux enterprise profiles had been reported by customers.

So it appears like there’s important progress being made with respect to stopping dangerous actors in Google Maps earlier than they’ll rip-off prospects.

Google acknowledges there’s nonetheless extra work to be achieved and says it’s dedicated to doing higher.





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