Kellogg’s launches beer produced from Rice Krispies and Coco Pops to chop down on meals waste


In a bid to chop down on waste, Kellogg’s has teamed up with Manchester-based brewery, Seven Bro7hers, to show its “lower than good” Rice Krispies and Coco Pops into beer.

Following the success of ‘Throw Away IPA’, a beer produced from Cornflakes which launched final November, the brand new vary of beers will give a sure snap, crackle and pop.

The restricted version craft beer can be produced from “too massive, small or overcooked” rice-based flakes leftover from the Salford manufacturing facility.

Sling It Out Stout can be a chocolate-based beverage which takes over 5 days to provide from 80kg-worth of the cereal – a moreish different to malted barley if we are saying so ourselves.

Whereas Forged Off Pale Ale is bound to please Rice Krispie followers with its candy oh-so-nostalgic flavour.

“Our major goal is to transform each kilo of grain we purchase into meals that we will promote,” duty supervisor for Kellogg’s UK and Eire, Kate Prince, stated. “Nonetheless, that’s not at all times attainable.”

“Kellogg’s is at all times searching for modern methods to make use of surplus meals, the collaboration with Seven Bro7hers is a enjoyable option to repurpose non-packaged, less-than-perfect cereal. This exercise is a part of our new ‘Higher Days’ commitments which intention to cut back our impression on the planet.”

READ MORE: That is how a lot sugar is in your morning bowl of cereal

The beers are presently being bought on faucet throughout Manchester-based Seven Bro7thers Brewery pubs.

For cereal bingers who sadly don’t stay up north, a £13 selection pack can be up for grabs on the brewery’s web site with plans for Selfridges and Ocado to ultimately (fingers crossed) promote the ale.

Anybody else craving a mid-afternoon bowl of Coco Pops now? Simply us…

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