The a-pok-calypse is right here, declares Pok Pok Hen Pores and skin, a brand new homegrown start-up and the most recent to leap on board the snack prepare. Fish pores and skin is so yesteryear, in accordance with the model, because it makes an attempt to shift the highlight as an alternative to chooks.
Based by Singapore resident Collin She, who hails initially from KL, the idea comes from his fond reminiscences of hen pores and skin snacks from pasar malams. And the 30-year-oldÃ¢â‚¬â„¢s story is a well-recognized one, having left the confines of an government job as an oil dealer to begin his personal firm.
ThereÃ¢â‚¬â„¢s only one taste of crackling hen pores and skin for now Ã¢â‚¬â€ authentic, shaken with pepper and salt Ã¢â‚¬â€ however we receivedÃ¢â‚¬â„¢t be shocked if extra choices seem within the coming months as snack fiends get wind of the brand new product.
Granted, weÃ¢â‚¬â„¢ve bought a number of eateries throughout the nation already serving crispy hen pores and skin as bar snacks and appetizers, however should youÃ¢â‚¬â„¢d quite munch in entrance of your TV, the packs will set you again $8.50 per 100g. (Yeah, theyÃ¢â‚¬â„¢re slightly pricier than these at pasar malams, however you pay for the candy packaging, we suppose.)
The net retailer receivedÃ¢â‚¬â„¢t be prepared until August, so Pok Pok will debut on June 17 with pop-ups at Raffles Xchange and Suntec Metropolis earlier than going islandwide.
This text, Snack assault: New native model Pok Pok shifts the highlight from fish to hen pores and skin, initially appeared on Coconuts, Asia’s main various media firm. Need extra Coconuts? Join our newsletters!