Youâ€™ve probably heard that Avengers: Endgame had quite a good summer.
Not only was it released to incredible reviews, but over its opening few days it made over $1 billion worldwide and smashed box office records, before then ultimately surpassing Avatar to become the highest grossing film of all time.
But why it wasnâ€™t surprising that movie-fans went to see Avengers: Endgame in their droves, there is another reason why it made so much money, according to its co-director Anthony Russo.
â€œEven though [me and co-director Joe Russo] love action and we fetishise action, and we put a lot of energy into orchestrating action, at the end of the day we have a strong focus on character,â€ Russo toldÂ Cleveland.com. â€œWe love exploring characters in very subtle, specific ways.â€
â€œOur comedy was known to be very character-grounded comedy, even though it could get absurd at times. I also think itâ€™s the fact that we have committed to real stakes in the storytelling. If you look at all of our films, weâ€™ve made choices that were really radical.â€
Russo also opened up about the uniqueness of Endgame, admitting that because it was the culmination of 22 other films from the Marvel Cinematic Universe there was no other movie for them to reference while making it.
â€œNothing excites my brother and me on a creative level more than this â€” there was no road map to what Endgame should be,â€ he continued. â€œNo one had ever made anything like Endgame before. [It was] the culmination of 22 films that had interconnected storytelling, with characters who threaded themselves through many different filmmakers and creative voices.â€
â€œIt was just such an original, creative endeavor. I think Joe and I always love it most when we feel like weâ€™re in a zone where we donâ€™t know what weâ€™re doing. Weâ€™ll always stay committed to those kinds of creative opportunities.â€