Victoria Beckham drops huge announcement about her new beauty line


Victoria Beckham has spilled the beans on her latest project.

The former Spice Girl announced on Instagram that her beauty brand, Victoria Beckham Beauty, will be launching on 14 September.

Sharing an image to her Instagram, Victoria wrote: “I have been talking about this for a long long time but it is finally happening!!! Head over to @victoriabeckhambeauty, so much exciting news to share with you xxx Kisses VB”

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In the image, the mum-of-four can be seen wearing a white lab coat emblazoned with her initials at high-end London shopping destination Dover Street Market.

At the time of publishing this article, the Victoria Beckham Beauty Instagram page has already amassed over 24.2k followers.

It features only two posts on the feed, including one teaser video depicting a pair of eyes with metallic eyeshadow on the lids and then a second image of the beauty brand’s new logo, which Victoria had posted to ask her fans what they thought of it.

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One fan said: “Clean, simple. Exactly what beauty care should be.”

And another wrote: “Can’t wait!!! Going to be AMAZING.”

Victoria told fans back in February that her new range would be affordable with an accessible luxury price point, cruelty-free and inclusive for all skin tones.

And in an earlier Facebook Live interview with Dover Street Market’s , she dropped hints that her collection would feature skincare and a fragrance.

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She said at the time: “I am currently in the process of creating my own colour, my own line of skincare creams, and a perfume. As a woman, I want to make the things I need in my life, the things that are missing.”

Victoria Beckham has been keeping herself busy as of late. Last week the former singer posted a snap of her stretching in the gym, wearing a seriously stylish ensemble from her Reebok x Victoria Beckham collection.

The fashion designer is due to showcase her latest collection from her eponymous line at London Fashion Week on Sunday.

Want to know more about Victoria Beckham Beauty? Stay tuned. We’ll be updating this page when we get more information.

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