If thereâ€™s one thing we can count on celebrity make-up artist Charlotte Tilbury for, itâ€™s drumming up excitement in the beauty world.
The 46-year-old been launching new products left, right and centre this year and her latest product, theÂ Airbrush Flawless Finish Foundation, has sent everyone into a frenzy.
Last month, the celebrity makeup artist announced that her biggest launch of the year would be a new foundation that would contain an ingredient that promises to help reduce the appearance of fine lines and wrinkles.
So, weâ€™re not entirely surprised it amassed aÂ 17,000 waitlistÂ ahead of its launch today.
TheÂ Airbrush Flawless Finish FoundationÂ comes in 44 coded shades to match your skin tone and undertone and contains the Magic Replexium Serum that claims to reduce the appearance of wrinkles by up to 22% after eight weeks of use.
Charlotte Tilbury Airbrush Flawless Foundation | Â£34 |Â Shop now
The foundation also claims to moisturise the skin for up to 24 hours as well as offer a flawless finish, with 95% of those who have tested it agreeing that their pores looked reduced, while 98% agreed that the foundation was lightweight and comfortable.
We had the privilege of testing the foundation at the launch last month and can attest that the foundation smooths out fine lines, keeps your skin hydrated and makes your complexion look completely airbrushed. We were surprised that despite the foundation being full-coverage, it also had a natural finish and didnâ€™t look like we were caked in foundation at all.
According to the release last month, Charlotte said she had spent months testing the foundation on over 650 people of every skin type and tone to produce a stay-all-day, full coverage and waterproof foundation that takes overtone and undertone into consideration.
She said: â€œI am so thrilled to have conducted a unique study on real people with fair, medium, tan and deep skin overtones and all their underlying undertones, exploring their individual issues and needs.
â€œOver my 27-year career, I was constantly using so many different products to perfect a flawless complexion. I was forever juggling one or two different foundations.
â€œI always found that people have too much orange, too much pink, or too much red in their foundations. I want to create the perfect mix of pigments for each shade, whilst still incorporating my magic blend of hard-hitting ingredients.â€
The foundation isÂ available to buy onlineÂ and in all Charlotte Tilbury stores.
The foundation costs Â£34 and is available in 44 shades.
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