Patti Smith looks set to be the new face of Saint Laurent at 72


Proving that age is no barrier to being a fashion muse, Patti Smith could soon be unveiled as the face of Saint Laurent’s new campaign.

The 72-year-old singer and poet looks set to become the newest celebrity to front one of Saint Laurent’s ad campaigns.

According to Page Six Style the singer is reportedly due to shoot for the French fashion house’s spring 2020 campaign in New York later this month.

The images will be taken by Steven Sebring, which should make for some amazing images as the duo have a special relationship with the photographer having shot Patti in 1995 for Spin magazine and spent the last decade producing ‘Dream of Life’, a biographical documentary about the punk-rock legend.

Patti is the latest in a string of edgy models to appear for the brand, with Courtney Love and Marilyn Manson previously fronting campaigns for the high-fashion label.

And back in May ‘Stranger Things’ actor, Finn Wolfhard, also landed an impressive Saint Laurent campaign.

READ MORE: Salma Hayek celebrates 53rd birthday with bikini selfie: ‘You don’t look a day over 35’

The fashion industry is on a diversity and inclusivity roll recently with other brands also getting the memo that women who are older than ‘typical’ model age can still rock it as models and ambassadors.

Earlier this week Viola Davis was announced as the newest International spokesperson for L’Oréal Paris.

The 54-year-old Oscar-winning actress will join the brand’s roster of distinguished spokeswomen in fronting the brand’s mission to reflect the diversity of the modern world.

“I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty,” said Davis.

Viola Davis, 54, was revealed as the latest ambassador for L’Oreal Paris this week [Photo: Getty]

READ MORE: Halle Berry celebrates turning 53 with ‘no bra club’ Instagram post

Now in her sixth decade Davis says she hopes to encourage other women to believe every age is beautiful.

“There’s classical beauty, but with age and experience comes confidence—and there is nothing more beautiful than that,” she said.

“To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”

L’Oréal Paris have certainly been doing their bit in offering proof that age is no barrier to beauty.

In the past few years, the company has brought Jane Fonda and Helen Mirren onto the brand roster and ,ore recently, in April, signed Céline Dion.

Let’s hope more fashion and beauty brands follow suit in breaking down the age boundaries.


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