Meet the co-founder of the channel "Psycho Daily", the former chief editor of the Poster Daily, and now the chief editor of the content service of the largest Russian search engine Yandex, Ekaterina Dementieva. A week ago at the traditional annual Apple presentations In the Steve Jobs Theater, a Russian journalist was shown on a large screen in front of a multimillion-dollar audience. What did Katya attract Tim Cook so much attention? How is she is recognizedgetting to the presentation is not difficult. All that was needed was to buy an Apple Watch, start walking 15 kilometers a day and lose a dozen kilograms of weight. SPLETNIK.RU tells her story.
A week ago, I was briefly shown at the Steve Jobs Theater: Tim Cook is broadcast on 0.28.10 and reports that the Apple Watch has changed the lives of millions of people, – this is how Ekaterina Dementieva begins her fascinating story.
Two million people saw a video in which a pregnant woman reports that she noticed an increased pulse in time, an elderly man fell, and a fitness watch promptly called the rescue service. And in the middle of the video, Katya appears, sitting in front of the camera at home and telling how the gadget began to motivate her for sports achievements.
Apple has always declared that caring for the health of its users is one of its primary goals. So, a smart watch measures your heart rate, reads the geolocation and understands when you are sleeping, running, swimming or climbing stairs.
Screenshot from Apple Watch presentation
With a certain frequency, the gadget reminds you that you need to increase physical activity. Thanks to the Taptic Engine sensor, the watch easily and unobtrusively tells the owner that it is time to pause or conduct a workout.
Every day, Apple Watch offers to burn calories in a variety of ways. For example, you can set a new goal in the Mobility application. Its level depends on activity, which means you will always have the perfect motivation. The Exercise ring shows how many minutes a day the user of the watch was really energetic (everything is taken into account: brisk walking and playing sports).
Every day, the progress of three growing rings is restarted: to win the game, sometimes it is enough to get out of the chair. You tell your watch your weight and activity level – they offer a suitable goal, for example, burn 500 calories per day. So you went to the kitchen for some water, even from this the rings grow and eventually close. All you get in the finale is a three-second gif, when the rings explode with a fun firework, – explains Catherine.
The secret to success is to take this gif as seriously as possible.
While I didn’t have such useful hours, I scrapped more than one “Afisha” issue because I couldn’t tear myself away from the Fallout Shelter, and in a pyramid-like game Clash of Clans I spent 300 dollars. I forbade myself any mobile games: I stayed with I only watch She says.
To make the watch as useful as possible, Dementieva recommends removing all applications about work and communication (so that dozens of notifications do not appear on the watch every minute).
The second good advice is that you must be friends with people you trust in the Apple Watch. The journalist is convinced that popular bloggers advertising their marathons or cheerful strangers in support chats are not needed for motivation.
Just make friends in a watch with any loved one who is not ashamed to send a message in the spirit of “Powerful! HIIT is power” (there are only such templates, sorry). Three times a week at 8 a.m., I receive a soundless notification that my friend Pasha Vardishvili has finished training on an ellipse and consumed 800 calories. It’s enough for me to get up and do something too, She says.
It’s also worth opening access to these watches to other tracker applications: Autosleep, Flo, My Fitness Pal and others. Of course, a watch does not replace a trip to a therapist, but, according to Katie, they turn a fresh health concern into a gambling event.
One of the few things that more or less depends on you yourself is the desire to walk. Or rather, the decision to get up and go, – sure Dementieva.
For a year and a half, Catherine has been walking 15 kilometers a day and says that there is nothing complicated about it. Judge for yourself, on average, any route in the center of Moscow is 20 minutes by taxi, 30 minutes by subway or 40 minutes on foot.
15 kilometers on foot is three hours of time. Unfortunately, I watch TV shows for three hours less (that is, never) and I need to go out early in the morning (which is always colder). On the other hand, where else to find such an easy victory? You just went to breakfast away from home, and Apple showered you with encouraging rewards, She says.
According to Katie, she is ready to talk about a miracle watch for hours, and the journalist has not received a single Apple product as a gift – she paid for everything herself.
It so happened that I looked at gifs for a year and a half – and at the same time I lost several tens of kilograms. Most of all I wanted not to lose weight, but to sleep – I began to walk a lot, to get tired and cut down before one in the morning, and the watch gave bonuses for it, – says Katya.
She advises everyone who wants to follow in her footsteps not to set difficult tasks for herself, but to "have fun with small pranks." For example, participate in Challenge in support of World Women's Day or in Challenge in honor of national parks.
In general, as Dementieva admits, there is nothing complicated in getting to the presentation of Apple. Once upon her Instagram They wrote from the corporation, asked for photo evidence of walks, screenshots of the closed rings and confirmation of activity (pictures from the Activity application).
Now friends ask not only about where to eat in Moscow, but also what kind of diet I recommend. In the meantime: buy a watch, bracelet or just sneakers and start walking. And fly off responsibly – advises Catherine.
Ekaterina Dementieva, Philip Mironov and Nadine