Shiseido opens its world’s first My Japanese Beauty pop-up store and it’s outside Takashimaya


SINGAPORE – If you are a Japanese beauty junkie, this pop-up store featuring Shiseido’s brands Anessa, Senka and Tsubaki will be your playground.

Well-loved brands Anessa, Senka and Tsubaki join forces with Watsons Singapore to transport beauty junkies into the world of Japanese beauty. From Sep 20 to Oct 20, the public can discover the secrets of Japanese Beauty on a multi-sensorial journey.

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Visitors can look forward to eight historical products, which are Shiseido Corporate Museum artefacts flown out of Japan for the first time with special escort and white-gloved treatment. Highlights include first-generation products, such as Tsubaki’s Classic Shampoo and Conditioner, Anessa’s Sunscreen Milk, and Senka’s Perfect Whip.

At this pop-up, customers can also enjoy discounts of up to 30% off on products from these three brands!

Here are the activities you can look forward to in the pop-up store.

Enjoy a theatrical tea-brewing experience (PHOTO: Shiseido Singapore)

Sip on a special collagen tea (PHOTO: Sheila Chiang/Yahoo Lifestyle)

Pose for a shot at the Tsubaki Garden alongside Tsubaki’s best-sellers (PHOTO: Shiseido Singapore)

Take IG shots at the animated wall projection that transits between the four seasons (PHOTO: Shiseido Singapore)

Watch:

Shiseido’s My Japanese Beauty Pop-Up Store is located at Orchard Road, outside Takashimaya, from Sep 20 to Oct 20, 11am to 9pm on weekdays and 11am to 10pm on weekends.



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