ASOSÂ is selling a silver ear piece designed to look like wireless headphones.
The â€œfaux headphone ear piece in silver toneâ€, sold as part of the ASOS Design line, mimics the look of wireless in-ear phones.
It is available as a single piece for Â£6, or two for Â£12.
Wireless earphones such as Apple AirPods, whichÂ retail for Â£141, have a cult following. While the design was initially met with incredulity, their subtle but distinctive appearance is now regarded as a â€œstatus symbolâ€Â according to The Guardian.
â€œThe butt of the joke is not the AirPods themselves but the wealth and status of the people who wear them,â€ reads the article.
But people are mocking ASOSâ€™s nod to the fashionable device, which has no apparent practical purpose.
The product first attracted attention on @asbos_sos, an Instagram account dedicated to mocking ASOS products.
Twitter users later took to the platform to mock the wireless earphones, with one person declaring anyone who buys them is a â€œtotal idiotâ€.
However, a screenshot shared on Twitter from the ASOS Facebook page suggests the ear piece has at least one purpose: it may deter others from speaking to you.
This isnâ€™t the first product to attract a backlash. Earlier this year, a â€˜lucky catâ€™ braÂ sold on the website proved to be a source of hilarity on social media.
Then there was a Â£68 â€œbubble wrap dressâ€ by streetwear label, Jaded London, but some shoppers had their doubts about.