We tell about all the most interesting things that happened in the fashion world this week: Macaulay Culkin starred in an advertising campaign inspired by the movie "Home Alone", the Russian lingerie brand released a cool lookbook with age models, and in St. Petersburg they will talk about folk art crafts.
one. Macaulay Culkin starred in Christmas commercials again
Movie starAlone at home", without which no New Year is already unthinkable, actor Macaulay Culkin starred in an advertising campaign for the limited collection of Christmas Socks Happy Socks. He also took part in the creation of the line.
The collection included three pairs of socks depicting psychedelic rabbits (this is a link to the actorâ€™s website called Bunny Ears), however, on the set of the video, they were not Kalkinâ€™s company, but the iguana.
In the video, dubbed The Naughty or Nice, Macaulay Culkin poses with various New Year's accessories and reflects on the festive mood:
I'm too old for this shit
– concludes the actor.
Socks from Happy Socks can already be purchased on the official website of the company for $ 16 (1,000 rubles).
2. Bilingua Ladies released a lookbook with age models
The Russian brand of lingerie Bilingua Ladies, which advocates for inclusiveness, has released a new lookbook, the heroines of which are models aged. They advertise a new collection of the brand, adapted for different types of figures: minimalistic bodices and high-waisted panties.
A new stage has begun for our brand. This happened when I first invited my mother to try on our underwear, and she did not accept it. This case made me think that the brand concept should undergo a number of changes and it is necessary to rethink all the usual things that we did before. Now our goal is to ensure that not only girls, but also adult women want to wear comfortable basic underwear. I want my mother to wear our underwear! And I think that this is suitable for her and she, too, can walk in underwear without stones and hooks. That breasts can not be squeezed, but maintained, and at the end of the day not only think about how to quickly get home and take off your bodice! I want women of 50+ generation to feel comfortable in the society of 25-35-year-olds and they will have common themes, some favorite shops, brands of clothes and cafes,
– explained the founder of the brand Inga Bilingua.
The price of the kit is 1 800 rubles. Also the top and bottom can be purchased separately.
3.Prada and Adidas will release a joint collection
Another collaboration between the luxury brand and the sports giant is coming: this time Prada and Adidas are joining together to announce the creation of a "secret project." There are no details yet, but according to the first frame that appeared on the instagram of the companies, it can be assumed that Prada will update the design of the cult models of sneakers from Adidas.
Collaboration with haute couture brands for Adidas will not be the first: previously the company has already released limited collections created in conjunction with brands such as Stella McCartney, Rick Owens, Raf Simons and the brand Kanye West Yeezy.
four. In St. Petersburg will host a forum on art crafts in Russia
On November 16, in St. Petersburg, as part of the VIII International Cultural Forum, the youth section "NEO – Crafts" will start working on Russian folk arts. The organizer of the event is Rustrends – a project aimed at popularizing, promoting, preserving the national craft of Russia and its integration into modern life, culture and fashion.
Especially for the event, the participants prepared an exposition of collaborations of Russian brands and factories producing gzhel, Khokhloma, Vologda lace, Pavlovo Posad shawls and other handicrafts. The brands Jahnkoy, Half & Half, Masterpeace, LESâ€™by Lesia Paramonova, Masha Andrianova, Radical Chic, Anton Lisin, Victoria Andreyanova, Daniil Antsiferov and Wood Den will present their interpretation of folk crafts. Victoria Shelyagova will also take part in the forum: together with designer Leyla Uluhanli, she will present the Russian Style – Home interior corner.
Also in the program is a series of public currents on the theme "Preserving the Folk Culture of Russia, a New Look and Adaptation of Folk Art Crafts in the Modern World" with the participation of designers, art historians and journalists.
5. Swedish brand launches collection inspired by Greta Thunberg
A furious and painful performance Greta Tunberg, a Swedish schoolgirl and eco-activist, is still being discussed at the UN summit on climate change, and her ideas are finding more and more fans, including in the fashion world. Inspired by the girl and the young Swedish brand Rave Review: its creators Josephine Bergqvist and Livia Schuk decided to release a collection that reflects Greta's ideas about protecting the planet, rational consumption and respect for nature.
Fashion must not harm our planet
– explain the designers.
And they prove it by deed: all the things of the collection are created from recycled and existing materials, for example, from vintage blankets, antique sheets and tablecloths. Also, the clothes from stock centers and jeans products found in second-hand clothes were used during the creation: as a result, it all turned out to be light summer dresses, patchwork denim tops and print trench coats.