Kim Kardashian and Simon Uryan
Stars like Kim Kardashian, Lady Gaga, Miley Cyrus and Kylie Jenner, trust their stellar faces and bodies to 54-year-old Simon Uryan. The American plastic surgeon became known for his "beauty corrections without surgery" (which means that he manages to correct his nose, lips and cheekbones without a scalpel). The secret is that the expert works mainly with hyaluronic acid fillers that are injected under the skin.
Simon Uryan was born in Iran and moved to America in the 1980s with his parents. They had to immigrate to the USA due to riots. Life in Los Angeles, of course, was not at all the same as in his hometown. Previously, they lived in a chic house with a garden, and moved to a small two-bedroom apartment in which his entire large family lived. They could barely make ends meet, clutching at any job (the situation was complicated by the fact that members of the Uryan family did not know English). If Simon had never before thought about how he would earn a living, now he had to contribute to the family budget.
Since the young man was fond of sculpture, he decided to devote himself to art and sell his work in the Venice Beach Gallery.
If I don’t sell anything by the end of summer, I will find another job,
He said to his parents.
When it turned out by the end of August that no work had ever been bought, and he got a job at McDonald's. Uryan recalled that everyone in California looked at him askance: he looked very different from most of his inhabitants, so he decided to do rhinoplasty.
As a child, I watched the movie Ash Wednesday with Elizabeth Taylor. There, the main character rejuvenated with the help of plastic. This changed my view of aging, and for the first time I learned that cosmetic surgery can reverse time and prolong youth, He recalled.
Poster for the film "Day of Penance"
Christy Brinkley and Simon Uryan
When he was 18 years old, the young man decided to remake his big nose with a hump first. He convinced his insurance company to pay most of the cost of plastic, and borrowed the rest from his parents. It was this operation that subsequently prompted him to become a surgeon.
My plastic surgeon was an artist, like me. He worked with the human body in the same way that I sculpted sculptures. The second important point – he earned great money, He recalled.
From that moment he became interested in medicine, went to college (paid for his studies, selling bagels, selling artworks), then to the medical school of Wayne State University, and then to the graduate school of the University of California at Los Angeles (UCLA).
At the university, I saw a presentation about the first lasers used to remove tattoos and hair. I immediately realized that the people of Southern California would want to test these procedures, He recalls.
Uryan convinced several friends and the bank to lend him a large sum to buy a laser to remove hair. Then the novice specialist could not afford to rent a large office, but he realized that patients were unlikely to like doing the procedures in his parents' two-room apartment. So what was his plan? Find dermatologists in the Beverly Hills area who are about to retire and rent their office one day a week.
And so it happened. One of the doctors allowed Uryan and his brother Bob to receive patients.
Friends and family members then laughed and said:
You and your brother spent years studying at a medical school, and now you are going to do hair removal?Simon nevertheless relied on this. He knew that in Los Angeles there was no shortage of plastic surgeons. He was only 32 years old, he did not have so much experience or an accumulated client base. What he could do was offer an effective, safe and innovative procedure that no one had done then.
Things went uphill, then he bought a new laser that evened out the skin texture and promised results similar to a facelift without surgery.
Uryan was shocked to realize that laser resurfacing is effective only for people with fair skin. Then he came up with the new Coolaser technology, which worked for people with dark and tanned skin.
Simon Uryan and Lady GagaSince I worked in sunny California, many of my clients had rather tanned skin, and about 20 years ago the laser could not be used on dark skin, so I created this laser myself, He said in an interview.
Simon Uryan and Chloe Kardashian
To say that Coolaser changed the life of Uryan is to say nothing. Patients began to line up to try the procedure. When asked what motivates him every day, the expert answers:
Fear. I remember how my family fled to America and lived in poverty. Fear of being in the same situation again motivates me every single day. My children also inspire me. I am married and have two daughters and a son. I want to become an example for them so that they also have the motivation to work. Clinic in Beverly Hills
In 1998, he opened the Epione Beverly Hills Clinic. By the time botox and fillers appeared on the market in 2002, Uryan was one of the first to carry out these procedures. The elite doctor's clinic, located on North Camden Drive, in the heart of Beverly Hills, inside looks more like a five-star hotel than a medical facility.
Los Angeles office walls adorn photographs Brad Pitt, Salma Hayek and Lady Gaga, and in Hollywood there are no places where he won’t be asked for a selfie. The star surgeon himself became a celebrity. He has 3.5 million followers on Instagram and clients who come to him from all over the world – from the Middle East to Russia. A total of 70 percent of his patients are outside the United States (in Dubai, London, and Moscow).
He owes popularity to the development of social networks.
Instagram and Facebook allow doctors like me to exhibit our works of art in front of a huge audience. People began to honestly talk about the beauty procedures that they resorted to. What used to be a taboo subject has now become a subject of boasting. People want to boast that their lips have become puffy. My patients take selfies with me so they can post them online, He said in an interview with WWD.
Thanks to a wide circle of famous clients, he performs at Today Now and Fox News, and also often appears in the reality show "The Kardashian Family."
Simon Uryan, Kim Kardashian and Chris Jenner
The doctor says that it’s enough for him to simply look at the person to understand which injections, fillers or laser to use to make the face harmonious. The expert is sure that any beauty transformations should be barely noticeable.
No one should ask, "Who is your surgeon?" He says.
The stars do not hide that they are his fans. So, he enlarged Kylie's lips, Kim removed stretch marks, Chris got rid of extra centimeters and cellulite using VelaShape and Coolsculpting. They say that all members of the Kardashian family – Jenner regularly go to his clinic (except, perhaps, Kendall).
Own cosmetic line Epione Beverly Hills
Recently, the expert presented his care line. It consists of a gentle cleanser, peeling with 10 percent fruit acid and moisturizing serum. Such a set costs about 189 euros (12,600 rubles).
About plans for the future
The doctor plans to open several more Epione centers equipped with the most modern equipment.
I want to continue to help people. When I was younger, I was always shy of my nose, so I saved up money for surgery. After rhinoplasty, I realized how much more confident I feel. Every day people with problem skin come to me, just wanting to get rid of acne. Some people have been dreaming of getting rid of dark circles under their eyes for years. Now I can help them realize their dreams. If after visiting my clinic they become more confident, I will be happy He summed up.