OMSA founders on starting a spiritual wellness brand to helps others find empowerment through spirituality


SINGAPORE – Hong Kong-based spiritual wellness brand OMSA (Ohm for the Spiritually Awakened) wants you to know that they sell more than just tarot cards. 

Headed by two ladies who quit their high-flying jobs to start the brand, OMSA curates crystals, candles, essential oils, aromatherapy, healing jewellery, oracle cards and more, from all over the world. 

For the spiritual seeker looking for the latest in holistic healing, to those who enjoy something extra for the spirit and soul in their self-care routine, you will find gifts to kick-start a year of more self-love, empowerment and clarity.

OMSA was at a pop-up at homegrown creative marketplace Naiise Iconic from 4 – 8 December. 

“When people think about spirituality, they would be like, ‘Are you religious? Are you trying to sell religion?’ No, spirituality is actually a relationship with yourself. We want all of our products to be fun and light-hearted which people enjoy using,” said co-founder, Valerie Ho.


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Crystals. (PHOTO: OSMA)

OMSA founders Coco Chan and Valerie Ho. (PHOTO: OMSA)

“We are very inclusive of people from different walks of life, whether you have been looking for a crystal for meditation or you are not into spirituality at all and just want to buy a nice candle for your friend,” continued Valerie, who used to be in the finance industry.  

Working a high-pressure job in the finance industry, she found that she lost time for her passions and hobbies, and life started to be about living to work rather than working to live. 

She then started on a journey of self-discovery and strength and after experiencing the power of spiritual healing, she wants to assist others find their own empowerment through spirituality.

Her business partner, Coco Chan was a self-professed workaholic who ran her own PR agency and several other businesses for 15 years before she was diagnosed with chronic anxiety. Adamant about not wanting to be prescribed medicine for the long term, she sought out alternative options and discovered the power of essential oils and aromatherapy. 

Today, she is a certified aromatherapist, mental health advocate and coach, working with clients from starting up their dream business to dealing with their emotional wellbeing.

Here are some of the products from OMSA that stood out for us.

California White Sage Smudges, S$22. (PHOTO: Sheila Chiang/Yahoo Southeast Asia) 

California White Sage Smudges

White sage smudges are known for their earthly magic of cleansing and purifying. After a hectic day, these are good for when you are winding down. Light your smudge stick and waft the smoke around your aura and the space you want to cleanse. 

Optimism Crystal Kit

When you are in need of a little pick-me-up, this optimism crystal set curated from a Brooklyn-based lifestyle brand, Species by the Thousands, may be just what you need. This set has the Citrine crystal to eliminate negative energy, Pyrite crystal to bring luck and prosperity, Rose Quartz to promote self-love, the Rutilated Quartz to shift stagnant energy and the Sunstone to bring positive energy.

Chakra Bowls

Made in Nepal, the chakra singing bowls help you reach an elevated state of meditation through sound healing/vibration and aid in providing relaxation and stress reduction. Each colour targeting a different need of your body, they ring to reverberate feelings of unconditional love, compassion, self-acceptance, and limitless giving and receiving.

Rose Quartz Crystal Gemstone Palette

Another curated gem, this eyeshadow palette from sustainable beauty brand Āether Beauty contains 12 day-to-night shades. The product is 100% sustainably packaged and fully recyclable with no eyeshadow pans and 70% derived from natural ingredients, organic coconut oil, shea butter and rose hip oil. 

Money Magic Kit (Yes, this is the name of the product!)

Also by the brand Species by the Thousands, this money magic kit is handy when you are in need of a little bit of abundance in life. Use this kit to help draw wealth and abundance. It includes a Money Magic Spray, Money Magic Soy Candle, Money Magic Bath Salts and a Citrine stone.

You can purchase OMSA’s products via their website. 



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