Impossible Foods fake bacon is ‘definitely on track’

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Impossible Foods CEO Pat Brown at the company’s unveiling of Impossible Pork at CES in Las Vegas Monday. 


Tyler Lizenby/CNET

This story is part of CES 2020, our complete coverage of the showroom floor and the hottest new tech gadgets around.

Moments after unveiling plant-based Impossible Pork at CES in Las Vegas Monday, the first question asked of Impossible Foods CEO Pat Brown suggested another sham ham was top of people’s minds: Is Impossible Foods going to attempt bacon?  

“Of course we are, and in fact, we’ve already played around with it,” Brown said Monday. “We’re not going to release a bacon product until we feel like anyone who is the most hardcore bacon worshipper thinks it’s awesomely delicious. But we’re definitely on track.”

“it’s going to be an epic moment when we serve the first kosher bacon cheeseburger,” he added. 

Impossible Foods is one of a litany of companies feeding into a newfound frenzy for plant-based meat, driven by a desire to reduce the environmental penalty of animals as a food source and to explore possible health benefits of a plant-based diet.  

The Silicon Valley-based start-up launched the Impossible Burger in 2016 and was the buzz of CES last year when it introduced the second version of its burger “meat,” which more closely mimicked the look, taste and smell of real beef. At CES 2020, the company debuted Impossible Pork designed as a plant-base substitute for ground meat from pigs, with plans to launch Impossible Sausage later this month.

Brown declined to specify what Impossible Foods’ next imitation meat would come to market after pork, but Brown hinted that seafood was high on his priority list. 

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.

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