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Moments after unveiling plant-based Impossible Pork at Impossible FoodsÂ CEO Pat Brown suggested another sham ham was top of people’s minds: Is Impossible Foods going to attempt bacon? Âin Las Vegas Monday, the first question asked ofÂ
“Of course we are, and in fact, we’ve already played around with it,” Brown said Monday. “We’re not going to release a bacon product until we feel like anyone who is the most hardcore bacon worshipper thinks it’s awesomely delicious. But we’re definitely on track.”
“it’s going to be an epic moment when we serve the first kosher bacon cheeseburger,” he added.Â
Impossible Foods is one of a litany of companies feeding into a newfound frenzy for plant-based meat, driven by a desire to reduce the environmental penalty of animals as a food source and to explore possible health benefits of a plant-based diet. Â
The Silicon Valley-based start-up launched the CES 2020, the company debuted Â designed as a plant-base substitute for ground meat from pigs, with plans to launch Impossible Sausage later this month.in 2016 and was the buzz of CES last year when it introduced the second version of its burger “meat,” which more closely mimicked theÂ . At
Brown declined to specify what Impossible Foods’ next imitation meat would come to market after pork, but Brown hinted that seafood was high on his priority list.Â
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