From what rubbish: 7 brands that turn garbage into unique and premium products

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From what rubbish: 7 brands that turn garbage into unique and premium products

The theme of the ethics of production and recycling of materials to reduce the amount of waste from an already dirty industry in recent years becomes major in the fashion world. Brands seek to gain public recognition by participating in various environmental campaigns and releasing capsule collections from recycled materials. For example, the Nike sports brand created a football uniform for the Polish national team from plastic bottles. Adidas also contributed to the fight against pollution of the oceans – together with the organization Parley, the brand released sneakers made from recycled marine plastic. In addition, adidas has long been collaborates and with designer Stella McCartney, a well-known proponent of an environmental approach to fashion.

However, to completely switch to using only recycled materials, not all are being decided. Today we invite you to get acquainted with some Russian and foreign brands that are more active than others in creating new cool things from what others consider garbage.

1.Re; code

The Korean brand, created in 2012, specializes in creating things from already created clothes or other textile products, including military uniforms, car covers and even airbags. It is no secret that many things remain unsold: brands prefer to burn or otherwise destroy the remains.

Re; code gives a second life to such "unnecessary" things, collecting new products from them. All things are created in a limited edition. In addition, Re; code actively supports young people with hearing impairment by organizing charity events and collaborating with young designers with similar problems. Well-known fashion magazines such as Vogue, Harper's Bazaar, Elle Girl and Marie Claire have already written about the brand.

2.Billabong

Who, if not those whose life is directly connected with the seas and oceans, should be concerned about the pollution of water by microplastics? The well-known surfer brand Billabong back in 2007 drew attention to the problem by releasing shorts made from recycled plastic bottles. Today, all new shorts for water sports are made from recycled plastic containers. The company announced the final transition to the use of new material in the spring of 2019.

Now the threads are made from shredded plastic, of which the fabric is made, well, and from it surfer shorts are already made. By this step, the company also wants to remind consumers that keeping the oceans and seas clean is their responsibility too, and when you are not resting on the beach, you should not turn it into a garbage can.

3.Sea2see

Discarded plastic turns Francois van den Abil, the founder of the Spanish brand of sunglasses and frames, into raw materials for the production of his goods. Sea2see. He signed a contract for the regular supply of plastic, including abandoned fishing nets, with the port authorities of Catalonia, and it is from these materials that he produces his goods.

The manufacture of one pair takes about ten kilograms of plastic. The activity of van den Abil has another significant plus – in this way it is possible to combat the harm from the so-called "ghost fishing" (when fish and other marine inhabitants continue to be caught in the net).

By his example, the designer wants to show that waste can be turned into premium products, as well as to motivate other brands from this segment to pay more attention to the environmental approach.

On its website, the brand also counts the amount of plastic collected. At the moment, this figure is already approaching 90 thousand tons. At the beginning of the year, the brand opened the first offline store in Barcelona.

4."Shito-indoor"

If the plates are broken in the workshop of the Russian brand "Shito-indoor", then this is definitely for good luck! After all, it’s from the fragments of porcelain and ceramic dishes that the designer Anya Filippova creates her original jewelry, and not only Ikeev’s saucers and cups are used, but truly unique and vintage services. Earrings, pendants and brooches are born from greasers from the GDR, vintage saucers from Villeroy & Boch, English cups and plates from Czechoslovakia.

5."Coffee bag"

It seems that plastic is still the leader among recycled materials, which designers are taking to turn into fashionable things. But some designers find inspiration in other things. For example, the Moscow brand Kofesumka creates its own line of accessories from used coffee bags.

Once I was at work in a roasting plant and saw how bags of coffee were unloaded. They were so amazing – with stamps from different cities and countries, decorated with stunning prints and inscriptions! Everyone around was interested in looking at green coffee, which was unloaded and sent for roasting, while coffee bags fascinated me. And then I suddenly realized that all this beauty is now simply thrown out. It's just packing – that's all, the coffee arrived, she did her job. I immediately got a lot of ideas

– brand founder Anna Kislitsina talked about launching her project.

6.Plasticdoom

A packet bag – a relic of the past? Yes, but in skillful hands he can turn into a set of novice designer. So, while some are catching plastic in the ocean, Galina Larina decided that there is still plenty of it on the ground, and started the production of raincoats and accessories from plastic bags. A graduate of the British Higher School of Design has dedicated the theme of ecodesign and her thesis to the collection Plasticdoom, which then grew into a whole brand.

Two weeks before the exams, I decided to make a Precious Plastic plastic melting machine in support of my claim that garbage is an alternative raw material that needs to be used. And I myself cooked this iron machine, which allows you to crumble a plastic cup of yogurt, and then create a lampshade, plant pot or handle from it. This only confirmed how flexible the plastic material is – its overproduction can be limited only by your imagination,

– Galina said in an interview with Wanderlust.

The designer willingly shares his knowledge with others and conducts master classes, which show how stupid and unnecessary, at first glance, things can be made cool and fashionable.

7.Francia

Remember that each of us is responsible for the cleanliness of the seas, it will be easier on the beach not only in Billabong shorts and Sea2see glasses, but also in swimsuits from the Russian brand Francia, invented by designer Olga Kolkova. Francia swimwear is made of 78 percent material made from nets and recycled plastic.

In addition, the fabric used can be processed an unlimited number of times, without lowering its quality. If the buyer decides to part with her swimwear, the brand will take them for recycling and provide a 20 percent discount on the next purchase. Plastic processing takes place in Slovenia, fabrication (by the way, she has a certificate guaranteeing the absence of harmful substances in the composition) – in Italy, but the swimsuits themselves are sewn to Bali.

I really want to process in Russia, but so far it’s not possible,

– Olga noted in an interview with TASS.

In addition to swimwear, in the brand’s collections you can also find sportswear and accessories.

Do you buy clothes made from recycled plastic or other materials?



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