This Sunday isn’t only the Super Bowl, it’s Groundhog Day, and what better way to celebrate both than with a big game commercial that includes Bill Murray.
Thankfully, that’s exactly the route Jeep decided to go for its game day ad. With some help from the pickup, we’re treated to a very humorous spin on the classic film Groundhog Day. Much like the film, Murray, as Phil Connors, is once again tossed into a time loop as he lives out the same day. A couple of the film’s original characters also make a surprise reprisal, too.
Except, there’s a, and as Murray points out, that’s different. The actor’s comedic portrayal and self-awareness of the events makes for a mighty comedic spot, and through it all, Murray takes Jeeps pickup on numerous adventures with a furry friend. That’s a groundhog, if you didn’t pick up on that.
The whole crux of the ad is simple; although Groundhog Day may be identical to Murray, every day is different with the rugged Gladiator. It’s a peachy spot that tickles the funny bone just right. At least for me, it doesn’t try too hard and the humor comes off organically.
For die-hard fans of the film, it’ll surely ring the nostalgia bell with a handful of locations featured in the film present in the ad. Of course, it all happens to the tune of I’ve Got You Babe by Sonny & Cher.