Baby Nut’s Super Bowl reveal had the internet terrified and confused

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Meet the rebirth of Mr. Peanut, Baby Nut!


Video screenshot by Bonnie Burton/CNET

When Planters announced in January it was killing off its beloved Mr. Peanut mascot, people had mixed (nuts) feelings. But now that he’s been replaced with Baby Nut, all is forgiven.

During the Super Bowl on Sunday, Planters introduced Baby Nut, a cute baby version of Mr. Peanut complete with a tiny top hat, white gloves and shoes. 

The 30-second ad, titled “Tribute,” shows Mr. Peanut’s funeral, attended by an odd assortment of friends including fellow advertising mascots Mr. Clean, the Kool-Aid Man and the Oscar Mayer Wienermobile. Also, human celebs Matt Walsh and Wesley Snipes show up to pay their respects. 

But when the Kool-Aid man sheds a tear that falls on Mr. Peanut’s grave, a plant begins to sprout, and a baby Mr. Peanut, aka Baby Nut, is born.  

Baby Nut makes a dolphin-like noise, and then Twitter went crazy with Baby Nut memes. As of Monday afternoon, the Baby Nut official Twitter account already had more than 117,000 followers and climbing. 

Here are some of the best reactions to Baby Nut on Twitter. 

“Baby Yoda, Baby Groot and now #BabyNut? We are in the golden age, my friends,” WWE wrestler Johnny Gargano tweeted. 

“Kill it! Kill it quickly!” another user tweeted. 

Originally published Feb. 2. 



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