Following in the footsteps of stars like RihannaKesha and Lady GagaSelena Gomez this summer will launch your own line of cosmetics! On Tuesday, the 27-year-old singer told Instagram that she named the brand Rare Beauty (a month ago she released her third album, also called Rare). Funds will be exclusively presented at Sephora's retail chain throughout North America.
To be rare, unique means to feel inner harmony and comfort with yourself. I'm tired of always being perfect, I just want to be myself. I think Rare Beauty is more than just a beauty brand. I want us all to stop comparing ourselves to each other and just accept our uniqueness. No need to evaluate yourself by photos, likes or comments. Rare Beauty is not how other people see you, but how you see yourself,
Selena encourages girls to accept and love themselves for who they are and to find beauty in imperfections.
Our mission is to talk about beauty, self-acceptance and mental health. We want to help people not feel alone in this world,
– said in a statement to the brand.
Apparently, such a policy of the brand pleased the fans of Gomez. The official brand account has already gathered more than one million subscribers.
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