Weâ€™re several months away from the launch of Apple TV+, Appleâ€™s home for original TV and movies. A new report from The Wall Street Journal today takes a broader look at the expanding production budgets of streaming TV services.
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The report details that companies like Amazon and Netflix have significantly ramped up their budget fro original content over recent years. Netflix originally spent $4.5 million per episode of â€œHouse of Cards,â€ but now many newcomers are shelling out between $8 million and $15 million per episode for original TV.
For Apple specifically, the report says the company is spending nearly $15 million per episode to produce its â€œSeeâ€ sci-fi drama. The series stars Jason Momoa from â€œGame of Thronesâ€ and Aquaman. It has been described as a â€œworld-building dramaâ€ set centuries in the future. The series also stars Alfre Woodard, and was one of the shows teased at Appleâ€™s March event:
â€œSee,â€ set centuries in the future after a virus has wiped out much of Earthâ€™s population and left survivors blind, appears to be taking cues from the â€œGame of Thronesâ€ playbook of cinematic world-building. Footage shown at Appleâ€™s programming event featured Mr. Momoa ready-set for battle alongside dozens of actors in sweeping vistas filmed in the fields and forests of British Columbia.
Apple was originally reported to have a budget of about $1 billion for its original content and TV shows, but itâ€™s unclear if it has stuck to that amount or expanded. A report last year said that Jennifer Aniston and Reese Witherspoon were netting huge payouts for their â€œThe Morning Showâ€ drama on Apple TV. The two are said to have earned upward of $1.25 million each for the show.
Apple TV+ will launch this fall, but it faces intense competition from the likes of HBO and Disney. Pricing for Apple TV+ remains unclear, but we expect Apple to share more details in the fall.
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