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We compared Apple and Microsoft's flagship stores in London — and the winner was clear

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MicrosoftBusiness Insider/Mary Hanbury

Apple has a new neighbor in London — and it happens to be one of its biggest competitors.

Microsoft unveiled its first European store on Thursday, which is just meters away from Apple’s own London flagship.

We visited the two stores and see how they compare. Here’s what we found:

Our first visit was to Microsoft. We got a look in the store two days before it officially opened to the public as part of a press tour.

Business Insider/Mary Hanbury

The new store is housed in a Grade II listed building that was designed by Sir Henry Tanner in 1912. It’s the only building on Oxford Circus that was not damaged during World War II bombings and its original bath stone façade is still intact.

Unfortunately, the façade was bordered up during our visit.

We were instantly impressed by the layout inside. Directly in front of the entrance is an HD video wall, which was streaming content about Microsoft’s software and products.

Courtesy of Microsoft

Kelly Soligon, general manager of Microsoft Stores, said that this is designed to “capture customer interest” and encourage pedestrians walking by to stop in.

Its minimalist style was instantly reminiscent of an Apple store.

Business Insider/Mary Hanbury

See the rest of the story at Business Insider

See Also:

SEE ALSO: I went to an Apple store for a repair and was shocked by how disorganized its shopping experience has become

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