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Tag Heuer Motion



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TAG Heuer’s story
In 1860, the young Edouard Heuer – just 20 years old – founded a watchmaking shop at Saint Imier in the Swiss Jura under the name of “Edouard Heuer, Watchmaker”. The company changed its name several times before finally settling on TAG Heuer in 1985. TAG Heuer has left its mark on the history of Swiss watchmaking, starting with the 1887 oscillating pinion up to the 2007 Link Calibre S. Over 145 years of watchmaking know-how and technical innovation has made it today’s ultimate reference in avant-garde sports watches.

1887: Patent for the renowned “oscillating pinion”.

1911: TAG Heuer develops its famous “Time of Trip”, the first dashboard chronograph designed for cars and aircraft.

1916: Patented in 1916 and used during the Antwerp, Paris and Amsterdam Olympic Games, the Micrograph was the first stopwatch accurate to 1/100th of a second.

1920: Heuer is timekeeper for the Antwerp Olympic Games, followed by Paris in 1924 and Amsterdam in 1928.

1933: launch of Autavia, the first dashboard stopwatch for racing cars and planes, often combined with the Hervue 8-day watch.

1950: launch of the Mareograph, featuring a tide indicator and chronograph functions.

1962: the astronaut John Glenn sets off on the first American manned spaceflight with a Heuer stopwatch on his wrist.

1964: launch of the Carrera series.

1966: TAG Heuer patents the Microtimer, first miniaturised electronic timer accurate to 1/1000th of a second.

1969: presentation of the Chronomatic Calibre 11, one of two first movements for automatic chronographs. Launch of the legendary Monaco in the same year.

1972: launch of the Microsplit 800, first pocket quartz stopwatch in the world to be accurate to 1/100th of a second.

1975 : launch of the first wrist quartz chronograph in the world – the Chronosplit – accurate to 1/100th of a second.

1987: TAG Heuer launches the Sport/Elegance, a unique sports watch as elegant as it is functional.

2003: presentation of the Microtimer, a true wrist timer accurate to 1/1000th of a second.

2004: Presentation of the Monaco V4 chronograph concept at the Basle Fair. The Monaco 69 is awarded the Geneva Watchmaking Grand Prix in the Best Design category.

2005: presentation of the Calibre 360 Concept Chronograph, first mechanical wrist chronograph accurate to 1/100th of a second. Launch of the Professional Golf Watch developed with Tiger Wood.

2006: Basle presentation of the Monaco Calibre 360 LS Concept Chronograph. Launch of the Carrera Calibre 360 pink gold limited edition.

2007: presentation of the Link Calibre S.

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26 Comments

  1. watches were hand made back in the days, and is consider a master piece of art. now it's all machine made. name brand watch makers just show you a video of one hand made watch and sell you a watch that's machined in china and finished in swissland. some rich ppl are just too stupid to realized that, or they are just too rich and don't care.

  2. @lazercrocdt Because they could 36000 is a more accurate number than saying 10 per second. This is a PRECISE time piece. 36000 per hour is a more precise number and has more value and meaning.

  3. @DrBjamin What were my 3 erroneous statements? Did you even read my first comment? "I don't believe that cost equals quality" is what I said. I also stated the same thing you did, in that Omega, IWC, TAG, etc use the same movement. The point of my first post was that high cost watches aren't any WORSE than low-cost watches; I don't believe that a $3,000 TAG keeps better time than a $300 Seiko, but I also don't believe that $300 Seiko keeps better time than a $3,000 TAG.

  4. @q83 And TAG also makes crappy 1 jewel ETA movement watches…. so what exactly IS your argument here? You've made 3 erroneous statements… so far all we're seeing is your uneducated opinion on the subject. Sounds like you simply believe that the brand/price automatically equals quality, which is fine, but you can't state opinion as fact.

  5. @q83 Uh… what are you talking about. Bulova has been using the Valjoux 7750 movement for like over 3 decades in their automatic watches, same as Longines, Breitling, Omega, IWC, etc… In fact, as I'm aware, until Omega came out with their new Coaxial movement, EVERYONE has been using Swatch movements for the last 30 years. Sooo… there's very little difference between each brand besides price and name.

  6. @SMARTChiropractic
    Bulovas aren't high-end watches. They're an American brand using (mostly) Japanese movement, and compare well with Seikos. Tag, Omega, IWC, etc… all mostly use movement from the same company – Valjoux – extremely solid, but not flawless. I don't believe that cost equals quality, but people are paying for a brand, and the brand has to remain reputable by putting out quality products.

  7. @novan3

    That's called a "Jewel".
    In the world of watches synthetic Jewels like that are used as bearings. So when you hear of a mechanical watch having "X" Jewels, it's referring to how many of those red rubyish things it uses.

  8. @aruzic The problem here is that people think cost and improvement are linier, the fact is cost for improvment does equal percentage of gain.

    Example

    To get improvment in the gear train and better timekeeping you need to polish the gears and make them with more precision, to do that it would take 5 x longer and cost 100 x more but the improvment would only be 5-10% . In essence if you want the best its because you can afford it and that takes understading of quality not concern for cost.

  9. @adswu2008 Cost is NOT always reflective of value. So I can sell you some crap and say it costs 500 USD and you would put it as a high value item? Like Oscar Wilde said:'Nowadays people know the price of everything and the value of nothing.'
    But for watches specifically, their is a price range where you will get good quality. When you go higher you will get little difference in quality FOR THE AMOUNT OF MONEY you pay.

  10. when it says " 36000 vibrations per hour " why don't they just say 10 vibrations per second because not only it makes them look like they're tryin to make it sound as if its a very high number, it also means that you can't imagine how fast it really is (unless if u want to sit wait for 1 hour ). Its alot better to say 10 vibrations per sec bease u can wait for 1 second then say "10 vibrations gone!"

  11. just a thought… people who value watches… buy them because of their craftsmanship. Its a work of art that functions both pragmatically and beautifully. If a rich man chooses to look at it as a symbol of wealth and power, than that is his prerogative, likewise for the poor man. However, no one would argue that an automatic watch keeps better time over the long term… for this a quartz crystal would be your best bet. It is the labor, care, and craftsmanship that goes into producing a Tag.

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