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Tesla's 'roller-coaster' yr has proven why it must be extra like a standard automotive firm to … – jj
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Tesla's 'roller-coaster' yr has proven why it must be extra like a standard automotive firm to …

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Elon MuskLucy Nicholson/Reuters

  • The first six months of 2019 demonstrated the limits of Tesla’s ability to create optimism through big promises and unconventional decisions.
  • Big announcements about retail strategy and autonomous-driving technology appeared to fall flat with investors.
  • But Tesla scored a major victory with strong second-quarter sales numbers.
  • And the electric-car maker has taken steps to improve weaknesses that are essential parts of the car business, like delivery logistics, vehicle service, and cost discipline.
  • Visit Business Insider’s homepage for more stories.


During the first half of this year, Tesla has faced the prospect that to have long-term success it will have to master the areas where traditional automakers excel, even as the electric-car maker has built its business on the idea that the auto industry’s future will look very different from its past.


The first six months of this year demonstrated the limits of Tesla’s ability to create optimism through big promises and unconventional decisions, with two announcements that highlighted the differences between the company and its more traditional competitors. Both appeared to fall flat with investors.See the rest of the story at Business Insider

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