Program Chief, Advertising and marketing Insights in Boston, MA

Job Summary

 

As part of the Marketing Insights team, you will be responsible for working with the Brand Strategy and Broad Reach media team on agile research to optimize our brand positioning, brand attributes, and marketing tactics.  You will work closely with internal marketing stakeholder teams and our internal and external creative agencies to deliver fast, detailed, quality data and results to provide direction to aid campaign launches and strategy optimizations.  You will also help coordinate and develop research databases to include prior research, establish benchmarks and develop dashboards.  You will primarily utilize quantitative research methodologies, along with some qualitative to best meet business needs in executing consumer research.  You will utilize research platforms and tools to extract and analyze data, interpret results, formulate recommendations and present findings.

     

Job Responsibilities 

• Leads development and execution of the Consumer Insights plan for Brand Strategy and Broad Reach Marketing stakeholders. Utilizes various research methodologies to uncover underserved needs directly with internal clients to understand marketing research requirements. 

• Designs and implements qualitative research projects including focus groups, ethnographies, in-depth interviews and other forms of customer feedback sources.  

• Develops surveys for quantitative research projects; analyzes and interprets results utilizing knowledge of statistical concepts and specific business challenges to be addressed. 

• Conducts long term planning and oversees large-scale marketing studies that builds on what we know about our brand, our messaging, and our customers that will determine the future direction of the brand and marketing.

• Maintains and improves the ongoing testing process

• Organizes and presents findings regarding consumer research, such as customer preferences, customer feedback, and market penetration and makes actionable recommendations based on research to address issues. 

• Maintains a body of intelligence through a variety of methodologies, research, internal and external databases, competitive intelligence and market intelligence.