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Apple (NASDAQ:AAPL) Given Information Sentiment Ranking of -1.25

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Media coverage about Apple (NASDAQ:AAPL) has been trending somewhat negative recently, according to InfoTrie Sentiment. The research group identifies negative and positive media coverage by monitoring more than six thousand blog and news sources in real time. The firm ranks coverage of public companies on a scale of negative five to five, with scores closest to five being the most favorable. Apple earned a media sentiment score of -1.25 on their scale. InfoTrie also gave news headlines about the iPhone maker an news buzz score of 7 out of 10, indicating that recent media coverage is likely to have an effect on the company’s share price in the next several days.

Here are some of the media stories that may have effected Apple’s score:

AAPL has been the subject of several recent analyst reports. Daiwa Capital Markets set a $212.00 price target on Apple and gave the company a “buy” rating in a report on Wednesday, June 5th. Bank of America reiterated a “buy” rating and set a $105.00 target price (up previously from $100.00) on shares of Zendesk in a report on Wednesday, May 1st. Evercore ISI assumed coverage on Helmerich & Payne in a report on Thursday, June 6th. They set an “outperform” rating for the company. Morgan Stanley boosted their price target on Intact Financial from C$125.00 to C$128.00 in a research report on Thursday, May 30th. Finally, BidaskClub raised Zynerba Pharmaceuticals from a “hold” rating to a “buy” rating in a research report on Thursday, June 20th. Four equities research analysts have rated the stock with a sell rating, eighteen have assigned a hold rating, twenty-five have given a buy rating and one has issued a strong buy rating to the company’s stock. The company has a consensus rating of “Hold” and an average price target of $210.82.

Shares of NASDAQ:AAPL traded down $3.07 on Friday, hitting $202.59. The company’s stock had a trading volume of 20,896,804 shares, compared to its average volume of 20,307,304. Apple has a 12 month low of $142.00 and a 12 month high of $233.47. The firm has a market capitalization of $946.26 billion, a P/E ratio of 17.01, a price-to-earnings-growth ratio of 1.74 and a beta of 1.23. The company’s 50-day moving average price is $196.31. The company has a quick ratio of 1.26, a current ratio of 1.32 and a debt-to-equity ratio of 0.85.

Apple (NASDAQ:AAPL) last released its quarterly earnings results on Tuesday, April 30th. The iPhone maker reported $2.46 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $2.37 by $0.09. Apple had a return on equity of 51.29% and a net margin of 22.12%. The company had revenue of $58.02 billion during the quarter, compared to analysts’ expectations of $57.40 billion. During the same quarter in the prior year, the business posted $2.73 earnings per share. The company’s revenue for the quarter was down 5.1% compared to the same quarter last year. On average, equities research analysts expect that Apple will post 11.47 earnings per share for the current year.

Apple declared that its Board of Directors has authorized a stock buyback plan on Tuesday, April 30th that permits the company to buyback $75.00 billion in shares. This buyback authorization permits the iPhone maker to reacquire up to 7.6% of its shares through open market purchases. Shares buyback plans are typically a sign that the company’s leadership believes its stock is undervalued.

In related news, COO Jeffrey E. Williams sold 56,411 shares of the firm’s stock in a transaction dated Thursday, May 2nd. The stock was sold at an average price of $210.36, for a total transaction of $11,866,617.96. Following the completion of the transaction, the chief operating officer now owns 151,187 shares of the company’s stock, valued at $31,803,697.32. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Arthur D. Levinson sold 35,000 shares of the firm’s stock in a transaction dated Friday, May 3rd. The shares were sold at an average price of $210.86, for a total value of $7,380,100.00. Following the transaction, the director now directly owns 1,168,283 shares of the company’s stock, valued at approximately $246,344,153.38. The disclosure for this sale can be found here. Company insiders own 0.05% of the company’s stock.

About Apple

Apple Inc designs, manufactures, and markets mobile communication and media devices, and personal computers. It also sells various related software, services, accessories, and third-party digital content and applications. The company offers iPhone, a line of smartphones; iPad, a line of multi-purpose tablets; and Mac, a line of desktop and portable personal computers, as well as iOS, macOS, watchOS, and tvOS operating systems.

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