The XR Association is a trade association that represents headset and technology manufacturers across the XR industry, including Google, HTC VIVE, Facebook and Oculus, Samsung, and Sony Interactive Entertainment. Its job is to promote global growth of the XR industry, the XRA supports responsible development and adoption of XR technology with best practices, dialogue across stakeholders, and research. Microsoft has now joined the XR Association as a member and it further signifies the Associationâ€™s broadening scope and representation of the XR industry. Microsoft is expected to support the Associationâ€™s policy, advocacy, and government affairs work.
â€œWe are thrilled to welcome Microsoft to XRA,â€ said Elizabeth Hyman, CEO of the XR Association. â€œThis is a significant milestone that reflects the growth of the XR industry, which encompasses augmented reality, mixed reality, and future technologies yet to be developed in the rapidly-evolving XR space. Microsoftâ€™s advanced mixed reality offerings, including its groundbreaking HoloLens headset, and its expertise in this arena, strengthen the XRAâ€™s ability to provide a unified voice for the XR industry.â€
Representing Microsoft on XRAâ€™s Board of Directors will be Heidi Holman, Microsoftâ€™s Assistant General Counsel, who in her 22 years at Microsoft has supported the companyâ€™s augmented and mixed reality business lines and worked on legal issues related to gaming and Xbox. â€œWe couldnâ€™t be more excited to partner with our industry peers to support the XRAâ€™s mission of promoting the safe and responsible development and adoption of XR technology globally,â€ said Holman.